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We're looking for a values led, (education) content minded and systematic project manager to join us a Conference Producer at We Are In Beta.

The goal is to grow our in person events offering for our community of MAT Directors of Education and School Improvement Leaders, which has already supported 85 MATs serving 90,000+ students.

Your role will be to produce face to face conferences that provide them honest, open and trusting spaces to share how they really achieve their results in practice.

Why?

So MATs can learn what’s working (and what isn’t), so they can deliver the best education possible to their students.

What's the role?

Your job will be to produce in person conferences, with a difference, for MAT Directors of Education and School Improvement Leaders.

Events where practitioners don’t just share what’s worked but also what hasn’t - openly and transparently.

The aim is curate powerful and practical warts and all stories, which attendees can ask questions about and dig deep into each other's work.

• What we avoid
  • Glossy key notes delivered by non serving MAT leaders 
  • Only sharing successes
  • Surface level panels that don’t explore how leaders do what they do
  • Lots of passive sitting and listening in big audiences
  • Not developing deep and lasting relationships between attendees
  • Where the events are geared towards promoting products and services more than the amazing leaders and their practice 
• What we deliver
  • Dedicated to giving serving MAT Directors of Education - from diverse backgrounds - the platform to share the work they are doing in the MATs right now
  • Sharing openly, honestly and transparently the challenges as well as the wins
  • Small group discussions about very specific topics where attendees can go deep
  • Workshop formats allowing speakers and attendees to learn from each other via intimate conversations
  • Where we do everything we can to help attendees get to know each other, stay in touch and work together long term.
  • Events where sponsors provide thought leadership not sales pitches

 On the speaker/content side, you’ll:

• research what’s important to MAT Directors of Education

• find serving MAT leaders who have expertise in those areas

• invite and book them to be speakers and

• support them to be their best on the day.

On the attendee/learner side, you’ll:

• communicate the offering

• design sign up and onboarding processes

• promote the event across our social media and email channels and

• ensure delegates have everything they need to get the best out of the event.

On both sides you’ll:

• promote the event far and wide

• lead the follow up and evaluation of the events.

 How you’ll be driving our mission forward

• Researching topics that matter to Directors of Education right now

  • Emailing/messaging them to ask what they’ve had success with and need help with

  • Creating a database of strengths and needs across the community

  • Reading education press, policy and practitioner led blogs.

  • Engaging with conversations on social media

• Finding, inviting and booking speakers

  • Using national datasets to find MATs and MAT Education Leaders who are succeeding against the odds

  • Digging into MAT practice and MAT leaders’ blogs/posts to build a list of possible speakers

  • Crafting emails that invite MAT Leaders you may have never met to speak at the conference

  • Following up and leading MAT Leaders through the speaker onboarding journey

• Supporting speakers to be their best

  • Designing editorial guidelines and communicating them with speakers

  • Supporting them to find a focus for their sessions and feeding back on the content

  • Gathering pre-event information such as speaker details, access need, session titles/objectives and resources etc

  • Automating workflows and emails using Zapier and Airtable

  • Sharing all pre-event information they need in good time

• Designing attendee sign up and welcoming processes

  • Designing and building pre-event registration processes and forms

  • Gathering pre-event information from attendees eg attendee details, access/dietary needs and 

  • Automating workflows and emails using Zapier and Airtable

  • Sharing all pre-event information so they can get the most out of the conferences

• Promoting the event across our channels

  • Working with a designer to commission graphics

  • Writing social media posts on LinkedIn and Twitter

  • Working with the Director of Educations at the MATs hosting the events to write sharable, top of funnel social media posts that inspire, entertain and inform Directors of Education

  • Designing, writing building email workflows and drip campaigns in our CRM (HubSpot)

• Ensuring delegates have everything they need to get the most out of the conferences

  • Tracking and auditing that all delegates have shared required pre-event information

  • Writing succinct emails which are delivered at the right time in a way that respects their workload and capacity

• Evaluating the success of the conferences.

  • Designing and building post event evaluation forms

  • Seek, gather and analyse customer feedback and user data to ensure member success.

  • Tracking and auditing evaluation completion

  • Following up with both speakers and delegates to maximise

Who are you?

• A values driven educationalist
• Technophilic project manager who has a spreadsheet for everything
• Curious and empathic relationship builder
• Entrepreneurial, innovative and flexible
• Analytical but also a content-minded story finder and teller
• Feedback embracing learner in the pursuit of mastery of your craft:

What experience and skills do you have?

It’s not essential you tick every box below. But the more boxes you can tick the better. We can help you gain and learn from the experiences you haven’t had yet.

• Education and/or school leadership/teaching: Knowing how the MAT and school system works is a must. Knowing who does what role in MATs will help bring the right people in the right conversations and the right time. Knowing and understanding the kinds of problems and types of conversations MAT leaders and teachers is also helpful for this role

• Conference production: researching topics, inviting and booking speakers, crafting promotional materials, shouting loudly and proudly about the events and filling up spaces is key.

• Project management: Planning, tracking and delivering on project objectives across several workflows on time, every time. Managing multiple audiences who are likely to be at different stages of their engagement cycle.

• Digital marketing integration and automation: integrating and automating digital marketing platforms like eg MailChmip, Hubspot, Airtable and Zapier etc. Automating drip campaigns and email workflows.

• Copywriting (and digital marketing and email workflow design): designing and writing posts and emails that convert - whether than be speaker invitations, promotional posts or conference onboarding emails.

• Customer Relationship Management: designing, building and automating CRMs including sales pipeline design and management eg HubSpot and Airtable.

What are the benefits?

• Exposure to the most inspirational and impactful MAT Education Leaders in the country 
• Opportunity to work within an early-stage, mission-driven organisation and shape its direction
• Flexible working culture/flexible working hours
• Pro rata £29,000-£34,000 dependent on experience
• Project-based and/or part-time contract based on performance milestones for the right candidate available - this role is approximately 3 days a week for 28 weeks a year in 2 x 14 week blocks: October-February and March-June to deliver 2 conferences.
• Free annual membership to all of our premium spaces across the community worth up to £1,197+VAT.
• Dramatically grow your network of MAT leaders
   

Project Scope and Time Commitment?

The aim of this role is to produce two conferences:

1. Trust Education Leaders Conference North (Feb/Mar) in Manchester
2. Trust Education Leaders Conference South (June/July) in Luton/Milton Keynes

Each conference takes about 14 weeks to plan and deliver working 2-3 days a week.

If you aren't available for these dates, please still register you interest as we have plans for more conferences coming up and we'd love to work with you on them.

Timeline:

• Applications open: 28th August 2024

• Deadline for applications: midnight Sunday 15th September

• Invitations to complete assessment task: weeks beginning 9th September and 16th September

• First round interviews: weeks beginning 16th and 23rd September

• Second round interviews: weeks beginning 23rd and 30th September

• Notification of decision /appointment : week beginning 7th October.

• Start date: mid October

We expect this to be a popular role.

We will be inviting people to interview on a rolling basis.

We advise submitting an application early.

How do you apply?

  To apply for the role please

1. register your interest via our wesite no later than midday on Thursday 5th September AND/OR
2. complete the application form we'll send you by the deadline above

 For the application form you’ll need:

1. CV - max 2 sides

2. Covering letter - outlining

   1. why you want to apply

   2. how your values, knowledge, skills and experience make you the best person for the role.

   3. a PS section at the bottom with confirmation of where you saw the job role; confirmation of your current salary and notice period; whether you have the right to work in the UK and a valid criminal check with the Disclosure and Barring Service (DBS); any links to any portfolios/bodies of work you have completed in the past to demonstrate what you are capable of (this could be reports, writing, performance figures, social media campaigns, articles, videos); and indication of whether your availability will be limited during the recruitment period.

3. Contact details of references

For an informal and confidential discussion about the role prior to application, please contact the Founder  @niallalcock on X/Twitter or DM Niall Alcock on LinkedIn