Dementia Carers Count has an exciting opportunity for a remote role as our Communications & Digital Engagement Officer within our comms & growth team to help raise awareness of DCC.
Job Title: Communications & Digital Engagement Officer
Reports to: Marketing and Communications Manager
Contract: Permanent contract
Hours: 35 hours / week (28 hours / week considered, spread across 5 days)
Salary: £32,000 FTE pa
Location: Remote with periodic days in London required
Job purpose
To support and deliver effective communications, including marketing and digital engagement activities, which raise awareness of Dementia Carers Count and foster connections with our community of carers, campaigners and donors. Your work will help us reach and support more carers, raise funds and campaign for changes which will ensure that no dementia carer feels isolated, invisible or alone.
Key responsibilities
•Understand our cause, linked issues, and how these are publicly perceived
•Horizon scan to spot social and news trends as well as potential influencer targets
•Manage our social platforms, keeping abreast of media and public zeitgeist about our cause and related issues. You will design and deliver paid advertising campaigns and monitor, respond, share, engage, comment on posts, according to our guidelines and with responsibility for reputation management
•Share audience insights with colleagues to ensure effective stewardship of all our defined audiences
•Support development of media relationships. You will curate press and media lists and respond to media queries, with shared out of hours responsibility.
•Draft statements and press releases and pitch ideas for articles and features, developing copy as needed and tracking coverage
•Support user-led story telling as part of content creation, including interviewing carers about their experiences and identifying opportunities to share carers’ voices in our materials
•Draft website copy and develop assets for digital use and printed materials which communicate our key messages and brand and which support specific campaigns
•Review and monitor evaluation and reporting metrics to provide regular and campaign-based management information relating to the success of digital and media activity
•Support effective cross-organisational internal communication
•Adhere to all relevant legislative and regulatory obligations relating to marketing, digital and communications
•Carry out other duties commensurate with this post as requested.
The client requests no contact from agencies or media sales.
Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through our rapidly growing Rewilding Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.
We are now seeking a Communications and Campaigns Manager who will be a creative thinker able to Think Big and Act Wild whilst managing the timely and effective delivery of communications campaigns, projects and events, increasing our advocacy and fundraising impact.
The post holder will be a strong planner, organiser, pro-active team player and hands-on campaigner. You’ll be a key member of the Communications and Engagement team and use your strong collaborative skills to work effectively with our Catalyse, Influence and Fundraising teams to create powerful, transformative communications and campaigns.
You will be results driven and enjoy managing multiple communications projects across different channels in order to increase engagement levels with different stakeholders. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of the rewilding movement.
Job purpose:
To lead the design, development and delivery of Rewilding Britain's integrated communication campaigns, projects and events, enabling the charity to engage with its target audiences and encourage measurable impact across rewilding practice, policy and fundraising.
Line Manager: Director of Communications and Engagement
Line Management Responsibilities: No line management. The post holder will have responsibility for maintaining management of freelancers, agencies and partners.
Your responsibilities will include:
Communications campaign development and management:
- Develop and project manage a programme of integrated communication campaigns that grab attention and encourage action across rewilding practice, policy and fundraising.
- Work closely with the Communications and Engagement team to develop aligned messaging and campaign assets and to deliver these across owned, earned and paid channels.
- Lead on the creation of compelling campaign assets and content (e.g. polls, petitions, online actions and campaign toolkits).
- Manage campaign timeframes and budgets seeking a good, quantifiable return on investment.
- Gather and present audience insight to inform our campaigns and ensure our campaigning work is evidence led.
- Set and measure campaign KPIs, conduct campaign de-briefs and write campaign evaluations, encourage a culture of testing and learning and growing our campaigning approach.
- Seek relevant external collaboration opportunities with allies and partners to amplify our campaigns.
- Where appropriate, commission and manage the relationship with external creative, campaigning and advertising agencies.
Communications projects and events management:
- Organise, plan and deliver our involvement at online and in person events that will help to encourage action across rewilding practice, policy and fundraising (e.g. exhibition stands at party political conferences or corporate fundraising events).
- Design, deliver and project manage cross-organisational communication activities which will raise the profile of Rewilding Britain (e.g.World Rewilding Day, anniversary events).
- Support the Catalyse, Influence and Fundraising teams with the communication requirements for events (e.g. Rewilding Network conferences, fundraising dinners, panel debates, report launches).
Cross-functional collaboration:
- Work closely with the Catalyse, Influence and Fundraising teams to integrate campaign efforts and identify the relevant campaign issues, priorities and opportunities for influencing policy, fundraising and Network membership growth.
- Support the broader Communications and Engagement team to implement strategically aligned locally focused communications activities, projects and events for England, Scotland or Wales.
- Collaborate with freelancers, consultants, agencies, volunteers, supporters, and stakeholders to amplify our communications and campaigns reach and impact.
- Represent Rewilding Britain alongside other team members at events, exhibitions, workshops, conferences, rallies and more to advance our communication and campaign objectives.
Communication innovation and improvement:
- Stay current with sector and specialist trends, best practices, and emerging technologies to continuously grow our communications and campaign effectiveness.
- Implement feedback and lessons learned to refine and improve our communications and campaigns approach.
Skills, experience and behaviours
Education
Essential
- An undergraduate degree or equivalent professional training or at least 6 years relevant experience in a relevant subject area (e.g. Communications, Campaigns, Marketing, Media, Social Campaigns, Environment, Ecology, Conservation)
Desirable
-
A professional qualification in a relevant subject area (e.g. CIPR, CIM, CIDM)
Experience
Essential
- At least three years' experience leading in a communications and campaigns role in a comparable organisation, leading successful campaigns to further organisational objectives.
- Proven experience in executing multi-channel paid and low/no cost integrated communications campaigns (owned, earned and bought) to drive advocacy / behaviour change.
- Experience in managing communication projects resulting in effective events or activities.
- Experience in creating and implementing innovative, bold and effective communications ideas that gain traction.
- Experience of evaluating communications and campaigns and measuring impact.
- Experience in managing budgets and financial planning for campaigns.
- Proven experience of adapting communications approaches for a range of stakeholders to create maximum impact.
- Experience of briefing, commissioning and collaborating with communications, campaigns or creative freelancers and / or agencies.
- Experience working in a sector relevant to rewilding, and understanding of the rewilding landscape and the rewilding movement.
Desirable
- Understanding of the workings of national, local and devolved governments.
- Experience of working in communications and campaigns in a policy/advocacy context and/or fundraising context.
Skills
Essential
- Exceptional verbal and written communication skills for effective engagement.
- Strong organisational skills with experience in managing multiple projects and deadlines.
- Ability to work collaboratively with cross-functional teams and external partners.
- Ability to use digital campaigning tools.
Personal qualities
Essential
- Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
- Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
- Has a passion for campaigning and what it can achieve in shifting behaviour and enabling more rewilding to happen.
- Creativity, with the ability to unlock innovation as an individual and a team player.
- A professional qualification in a relevant subject area (e.g. CIPR, CIM, CIDM)
- Understanding of the workings of national, local and devolved governments.
- Experience of working in communications and campaigns in a policy/advocacy context and/or fundraising context.
This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
The role is a full-time, 5-day-week (35 hours) position.
The salary is £38,000 - £43,000 per annum depending upon experience.
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. This role will be involved in coordinating and attending events and meetings face to face across Britain, so a willingness to travel with occasional overnight stays is essential.
Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.
Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.
Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.
The client requests no contact from agencies or media sales.