Communications And Marketing Manager Jobs in Edinburgh, Scotland
By providing finance and support, at SIB we enable charities and social enterprises to exist, grow and thrive. We have disbursed nearly £0.5bn to thousands of organisations since 2002. Our team believes in the power of the social economy, champions the charities and social enterprises we support - and we are all working together to build a more equal society.
It is a hugely exciting time to join the organisation. We are growing, investing in our expert team, and building on the successes of the last few years.
To find out more about what we do here, our values and our generous benefits please visit our website.
Our values are: People First, Curious, Bold, Collaborative, Accountable
About this role:
Reporting to the Deputy CEO, the Communications and Policy Manager will support SIB’s track record of sector, government and media engagement, notably the high standard of publication set through its media partnerships with Tortoise and the Financial Times, its contributions to the policy landscape in the social sector, and its in-house data analysis and insight generation. This new post will contribute to SIB’s ongoing communications and policy work and its reach and influence.
Key responsibilities
1. Support the delivery of a comprehensive plan for our communications and policy activity, combining ongoing promotional communications, specific activities for funds and programmes, and proactively generated content and opportunities to influence
2. Co-ordinating with SIB partners in developing and delivering communication work, on major projects such as the Youth Investment Fund, the Recovery Loan Fund and the Enterprise Development Programme; ensuring that it is powered by data and customer insight of the highest quality
3. Keeping track of policy developments in areas of strategic importance to SIB, notably in social investment, youth, community energy and infrastructure investment. Writing briefings on key policy developments related to SIB’s strategic priorities, proactively identifying opportunities to further our policy agenda; also researching and preparing responses for relevant external consultations, using SIB data and evidence
4. Identifying, cultivating and maintaining relationships and partnerships with key policy, research and communications stakeholders
5. Attending and providing oversight to the Social Investment Forum, as part of SIB’s secretariat and hosting
6. Writing, editing and producing engaging and relevant content at pace for web, social media and e-newsletters, as well as earned and paid channels
7. Management of any external suppliers of communications and policy activities, including agencies, designers, consultants and think tanks
8. Working with the Marketing Manager, Marketing and Events Coordinator, Business Development Manager and wider team to deliver successful external events with customers, stakeholders and partners including attendance at Party Conferences.
9. To work in line with the organisation's values, principles and processes to achieve operational excellence.
10. To adopt our continuous improvement and learning ethos
11. To support and embed equality, diversity and inclusion into day-to-day behaviours and activities within your role as well as contributing more widely across SIB’s commitment to E, D & I
12. To support and contribute to the implementation and delivery of SIB’s strategy
13. In agreement with manager to undertake other tasks and work on cross team projects that support the objectives of SIB as required
Core competencies
- Significant experience at a managerial level in a PR, marketing, external affairs or communications role
- Excellent writing skills
- Good research skills, with an ability to absorb large amounts of information at pace, including in unfamiliar policy areas and produce cogent syntheses
- Strong collaboration skills, with the ability to work effectively teams across functions in an integrated way
- Good established networks through experience in a similar role, and a commitment to expanding those networks to support SIB’s strategic aims
- Experience of building effective media partnerships
- Good working knowledge of data-driven storytelling in a variety of outlets from organisation websites to mainstream media and confidence in interpreting data and understanding the key points to be drawn from it to gain traction in media and campaigning environments
- Experience of developing and delivering effective communications campaigns, including through a range of digital channels
- Strong planning skills and an ability to multi-task, work well under pressure and meet deadlines
- Strong understanding of UK political context, especially as it concerns the social economy, and parliamentary process
- An understanding of how to promote research, policy papers, data analysis and other activities of a think tank and consultancy
- Excellent IT skills and the ability to learn new programmes quickly
Desirable competencies
- Data visualisation skills
- Data storytelling
- A good aesthetic eye and ability to shape images, visuals and formatting, and to liaise confidently with designers
- Understanding of the UK charity and social enterprise sectors
We believe in the power of the social economy to build a more equal society.
For over two decades, Social Investment Business has provided finance and support to charities and social enterprises. We empower these organisations to do what they do best - serve the communities they operate within.
To find out more about what we do, our values and our generous benefits please visit our website.
Our values are: People First, Curious, Bold, Collaborative, Accountable
About the Role
Reporting to our Marketing Manager this role plays an important part in supporting SIB’s strategy and focus.
We are looking for someone who:
• Can create compelling communications showcasing our programmes and funds
• Can provide expertise and oversight in the shaping and embedding of SIB’s external messaging
• Can produce accessible and well-written marketing materials for our programmes and funds
• Can update website communications and manage newsletters
• Can organise external events and coordinate team member attendance
• Can support formal and informal engagement with SIB’s customers and the internal team
• Is an enthusiastic self-starter with a commitment to open and transparent communication with a wide range of stakeholders
Key responsibilities
Marketing
1 Working with Marketing Manager to implement the Marketing Strategy, including contributing to campaigns, messages and stakeholder relations.
2. Supporting the implementation of marketing plans for specific funds, working with our delivery partners and sub-contractors, as appropriate, and helping with programme and fund roundtables and events.
3. Supporting the Director of Investments and the Marketing Manager in delivering new business strategies by providing market analysis and data, publicity plans, key messages, event planning, set up and coordination as necessary.
4. Supporting the Marketing Manager with marketing contacts in partner, investee and other stakeholder organisations, maintaining contacts and ensuring that SIB funds and programmes are represented across sector events and in peer publications.
5. Liaise with the Business Development Manager to contribute effectively to new tenders, including supplying accurate marketing and communications data and deliverable activities.
Communications
6. Working with the CEO, Deputy CEO and Marketing Manager to implement the Marketing Strategy, including developing and managing campaigns, messages and stakeholder relations.
7. Supporting the development of content and publications as required including newsletters, brochures and reports, case studies, blogs, articles, website content, e-newsletter content.
8. Working with the Marketing Manager and Policy and Communications Manager to liaise with external networks – national, third sector and key regional press contacts, other communications managers – to increase the reach of SIB’s work and to disseminate it widely.
9. To adopt our continuous improvement and learning ethos.
10. To support and embed equality, diversity and inclusion into day-to-day behaviours and activities within your role as well as contributing more widely across SIB’s commitment to E, D & I.
11. To support and contribute to the implementation and delivery of SIB’s strategy.
12. In agreement with manager to undertake other tasks and work on cross team projects that support the objectives of SIB as required.
13. To work within the organisation's values, principles, and processes to achieve operational excellence.
Core competencies
- Experience of creating impactful marketing materials and campaigns utilising multiple channels and platforms.
- Excellent oral communication skills with the ability to communicate effectively with a wide range of stakeholders.
- Experience of event set up and coordination including booking venues, managing guest lists and arranging speakers.
- Excellent written communication skills with the ability to write accurate, engaging and crisp copy for a range of different channels.
- Technical knowledge of website management and working with a range of different CMS such as Drupal and Wordpress.
- Good organisational, planning, and project management skills and the ability to work to tight deadlines
- Comprehensive knowledge of Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Comprehensive knowledge of Adobe Creative Suite apps, including Acrobat Pro DC, InDesign, Illustrator, Premiere Pro, and After Effect
- Commitment to equalities and customer care
- Good knowledge of the voluntary and community sector, local and central government and the statutory sector as a whole.
- Commitment to equality, diversity & inclusion
We believe in the power of the social economy to build a more equal society.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
OVERVIEW AND JOB PURPOSE
Pump Aid is a dynamic, award winning and growing organisation, which is promoting a radically different approach to aid and development in the WASH sector by establishing Malawi’s first social impact business (Beyond Water) focused on delivering reliable access to clean water for rural communities. We challenge conventional development programmes by taking a business-based approach that ensures long term sustainability and impact for the communities we work with. Clean water results in better health, increases educational attainment and reduces inequality for women and girls across Malawi.
To support our mission we are recruiting a Communications and Fundraising Officer to help deliver on our ambitious growth plans to reach 2 million people by 2030. The successful candidate will be a highly motivated person with strong communication and interpersonal skills, who can plan and create compelling communications to increase awareness of our work and engage new and existing supporters. Furthermore, you will lead on key areas of our fundraising strategy including annual fundraising campaigns, individual giving and small trusts and foundations.
Roles and Responsibilities
- You will lead on defined elements of Pump Aid’s fundraising strategy: scoping, applications, reporting and management (to largely small to medium sized trusts and foundations, community funders and individuals.)
- You will develop and manage a schedule of compelling communications across a number of channels including social media, web and print that will grow engagement with Beyond Water’s mission.
- You will support the Head of Development to pitch to social impact and philanthropic investors by finding creative ways to differentiate ourselves from traditional approaches to international development.
- You will take responsibility for managing and administrating fundraising income, using Salesforce CRM to keep up to date records of donations, keeping donors updated through regular reports and leveraging annual campaigns including the Big Give Christmas Campaign to maximise individual giving donations.
- Maximise the value and duration of donor support through excellent stewardship and relationship management.
- While office hours are notionally 9:00am to 5:30pm, the demands of a business focussed on Africa, with donors in the UK, USA, Europe and Asia mean a degree of flexibility is required.
Candidate Profile
1. Strong experience in planning and executing communications plans across a variety of mediums (social media, website, blog posts, impact reports) to grow awareness and engagement with the work of our social enterprise
2. Demonstrable success in fundraising within the charity sector; scoping, prospecting, proposal writing and reporting.
3. Excellent written and verbal communication skills with the confidence to present to a variety of audiences
4. Experienced in home working and able to self-motivate and develop and execute personal work and action plans with limited face to face supervision
5. Demonstrable ability to prioritise and manage conflicting outcomes and objectives and ensure the right job is completed at the right time
6. Works well in a small, dynamic team
7. High level of computer literacy – Canva, Microsoft Office, Salesforce or similar CRM software
8. Well organised and can prioritise work to meet deadlines
9. Experience working in international development is preferable.
10. Right to work in the UK
We will be reviewing applications and inviting promising candidates to interview on a rolling basis
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Senior Communications Executive – Conservation Science
Reference: SEP20242182
Location: Flexible in UK
Salary: £32,022.00 - £34,377.00 Per Annum
Contract: Permanent
Hours: Full Time, 37.5 hours per week
Benefits: Pension, Life Assurance and Annual Leave
Introduction
Are you passionate about championing and communicating conservation science and the work of the RSPB? We’re looking for a driven Senior Science Communications Executive to spearhead our scientific communication efforts in line with our mission to create a world richer in nature.
Science is the bedrock of the work of the RSPB and this role is pivotal in helping raise awareness and understanding of how it informs and guides our conservation work. The Senior Science Communications Executive will lead the promotion, development, and coordination of the RSPB’s scientific communication. This key role informs, influences, and inspires key internal and external audiences in alignment with the RSPB's mission.
The ideal candidate will have a passion for nature conservation and be a great communicator. An understanding of how science and academia works is preferred but not essential. You’ll be supported by, and line managed in the News & Media team but will work very closely with colleagues in Conservation Science and Global Conservation. This truly unique and highly sought after role at the RSPB is a great opportunity for an internal candidate.
What's the role about?
To develop and co-ordinate the communication of the RSPB’s conservation science activities, projects and strategies to key internal and external audiences in order to underpin, amplify or achieve RSPB objectives. You will be intellectually curious, collaborative, resilient and passionate about adapting to new trends and situations. You'll be comfortable working in a fast-moving culture, collaborating as partners with colleagues across the RSPB and in external organisations in pursuit of our common goal to drive change in the world. Key Result Areas for this role include:
- Direct promotion of the RSPB’s scientific work across social, broadcast, and print media channels to specific target audiences, including RSPB members, the public, government bodies, and academia.
- Development and maintenance of scientific content on the RSPB website dedicated to the Centre for Conservation Science.
- Production and circulation of internal and external scientific newsletters, managing circulation lists for each.
- Promotion and integration of scientific communication outputs within broader organisational communication strategies, including the RSPB Magazine and other owned channels.
- Building and managing a comprehensive network of science media contacts to increase the number of channels available for sharing our science work with target audiences, ensuring this is aligned with wider RSPB media objectives.
- Ensuring alignment with RSPB Brand Guidelines and fostering strong collaborations with colleagues across Conservation Science, Global Conservation, Digital Technology & Communications, and UK Countries Directorates. This collaboration ensures that our scientific communications embody brand trust, understanding, nurture passion, drive action, and define the RSPB's unique identity.
- Recognising and helping the News & Media and PR & Reputation teams to mitigate issues that may give rise to reputational damage to the RSPB.
- Demonstrating good judgement when working with stakeholders, recognising sensitive areas and the need for appropriate discretion, to maintain reputation and confidentiality.
Essential skills, knowledge and experience:
- Communications - listening, written and verbal: Able to communicate complex topics in a clear manner at all levels to develop shared understanding.
- Judgement and decision-making: Able to define and clarify a complex situation through gathering facts and evidence, recognising risks, evaluating options to
- progress work.
- Ability to build respect internally and externally across a broad range of stakeholders and at all levels
- Strong social and interpersonal skills, with the gravitas to influence internal and external stakeholders
- Knowledge of UK and International wildlife and conservation issues
- Excellent planning and prioritisation skills, combined with the ability to meet tight deadlines and handle unanticipated workloads.
- Experience of writing internal briefing, planning and strategy documents and communications plans
- Working knowledge of social media channels and tools
- Knowledge and understanding of brand and audiences
Desirable skills, knowledge and experience:
- An understanding of the current scientific research and peer review process
- Experience in a science communications role or other technical communications role
Expiry date: 23:59, Fri, 29th Nov 2024
We are looking to conduct interviews for this position from 9 December 2024.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
As part of this application process, you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.
This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
No agencies please.
- Job Title: Marketing Manager
- Location: Remote
- Salary: £39,000
- Permanent, 35 hours per week x 52 weeks per year.
You will:
- Raise awareness of Headway services amongst brain injury survivors, their carers and family members thereby increasing demand for our support.
- Drive engagement and support from stakeholders, including healthcare professionals, politicians, celebrities, grant-making bodies, and prospective fundraisers / donors.
WHAT YOU WILL DO:
- Lead the review and development of the Headway brand
- Develop and launch campaigns to raise the profile and reputation of Headway
- Implement campaigns that meet organisational need such as promotion of services, recruitment of volunteers or a shop donation appeal.
- Create and disseminate promotional materials such as an impact report as well as leaflets, flyers, posters and digital assets relating to Headway services.
- Oversee the production of videos, testimonials, and photography for use in promotion of Headway and its services.
- Develop and implement brand guidelines to include visual and tone of voice guidance
- Ensure brand consistency of all Headway materials
ABOUT YOU
We’re open-minded & welcome all applicants who believe they can succeed. Though ideally, you will:
- Have experience in creating and implementing successful marketing campaigns, ideally within the nonprofit sector.
- Have a highly collaborative working style, fostering teamwork and cross-functional cooperation.
- Expertise in developing strategic marketing initiatives that align with organisational goals.
- Strong skills in data analysis and reporting to measure campaign performance and inform decision-making.
- Excellent organisational abilities, with a track record of managing multiple projects and meeting deadlines efficiently.
- Exceptional verbal and written communication skills, ensuring clear, effective messaging across all channels.
- Skilled at tailoring content for diverse audiences while maintaining consistency in the brand’s tone of voice and key messaging.
BENEFITS
As a staff member at Headway - the brain injury association you’ll have access the following range of benefits;
Financial Security
- Competitive Salaries
- Pension - You’ll be automatically be enrolled into the People’s Pension with Headway contributing between 3 – 6%
- Occupational Sick Pay Scheme – Increasing with length of service.
- Death in Service Benefit - You’ll have the security of knowing if anything happens to you your loved ones will be provided for
Flexible Working
- Remote working – For the majority of our roles we can facilitate fully remote or hybrid working.
- We understand that a healthy work-life balance is essential for our team to thrive. Headway - the brain injury association offers flexible working arrangements, promoting well-being and ensuring you can take care of yourself while you care for others.
Wellbeing
- You’ll benefit from a fully comprehensive 24/7 Employee Assistance Programme including access to counselling services.
- Eye Test Vouchers
- Mental Health First Aiders
Holidays and leave
- You’ll get 25 days leave incrementally increasing to 30 days based on service plus Bank Holidays.
Benefits
- You’ll have access to a range of shopping and lifestyle benefits and discounts through our IMHR Plus Privilege membership.
ABOUT US
Headway - the brain injury association plays a pivotal role in supporting individuals and families affected by brain injuries. Our comprehensive services encompass rehabilitation, counselling, and practical assistance to help survivors regain independence and improve their quality of life. Headway - the brain injury association is at the forefront of raising awareness about the challenges faced by those with brain injuries and advocates for their rights, ensuring they receive the care and understanding they deserve. Through a combination of educational initiatives, community outreach, and personalised support, Headway - the brain injury association strives to rebuild lives, offering a lifeline to those navigating the complexities of brain injury recovery.
Embark on a fulfilling career with Headway - the brain injury association and join our compassionate team and contribute to our mission of rebuilding lives after brain injury. Make a meaningful impact with Headway - the brain injury association, where every role plays a crucial part in empowering those on the path to recovery.
SAFEGUARDING
At Headway UK we are committed to the safeguarding and welfare of vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow best practice as set out within the Care Act 2014. All successful applicants will be subject to safer recruiting procedures and will be required to complete mandatory pre-employment checks including a DBS check and two satisfactory references.
EQUALITY, DIVERSITY AND INCLUSION
We recognise, value and champion diversity and inclusion. We want to ensure are staff population reflect the diverse service users that we support. For us diversity and inclusion is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. Inclusion means providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.
We are also committed to removing barriers for applicants with a disability during our recruitment process, upon appointment and as an employee.
Thank you for your interest in Headway - the brain injury association and we look forward to getting to know you!
Next steps
- Closing date: 28th October 2024
- Shortlisting date: 29th & 30th October 2024
- Interview: 7th and 8th November 2024
The client requests no contact from agencies or media sales.
Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through our rapidly growing Rewilding Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.
We are now seeking a Communications and Campaigns Manager who will be a creative thinker able to Think Big and Act Wild whilst managing the timely and effective delivery of communications campaigns, projects and events, increasing our advocacy and fundraising impact.
The post holder will be a strong planner, organiser, pro-active team player and hands-on campaigner. You’ll be a key member of the Communications and Engagement team and use your strong collaborative skills to work effectively with our Catalyse, Influence and Fundraising teams to create powerful, transformative communications and campaigns.
You will be results driven and enjoy managing multiple communications projects across different channels in order to increase engagement levels with different stakeholders. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of the rewilding movement.
Job purpose:
To lead the design, development and delivery of Rewilding Britain's integrated communication campaigns, projects and events, enabling the charity to engage with its target audiences and encourage measurable impact across rewilding practice, policy and fundraising.
Line Manager: Director of Communications and Engagement
Line Management Responsibilities: No line management. The post holder will have responsibility for maintaining management of freelancers, agencies and partners.
Your responsibilities will include:
Communications campaign development and management:
- Develop and project manage a programme of integrated communication campaigns that grab attention and encourage action across rewilding practice, policy and fundraising.
- Work closely with the Communications and Engagement team to develop aligned messaging and campaign assets and to deliver these across owned, earned and paid channels.
- Lead on the creation of compelling campaign assets and content (e.g. polls, petitions, online actions and campaign toolkits).
- Manage campaign timeframes and budgets seeking a good, quantifiable return on investment.
- Gather and present audience insight to inform our campaigns and ensure our campaigning work is evidence led.
- Set and measure campaign KPIs, conduct campaign de-briefs and write campaign evaluations, encourage a culture of testing and learning and growing our campaigning approach.
- Seek relevant external collaboration opportunities with allies and partners to amplify our campaigns.
- Where appropriate, commission and manage the relationship with external creative, campaigning and advertising agencies.
Communications projects and events management:
- Organise, plan and deliver our involvement at online and in person events that will help to encourage action across rewilding practice, policy and fundraising (e.g. exhibition stands at party political conferences or corporate fundraising events).
- Design, deliver and project manage cross-organisational communication activities which will raise the profile of Rewilding Britain (e.g.World Rewilding Day, anniversary events).
- Support the Catalyse, Influence and Fundraising teams with the communication requirements for events (e.g. Rewilding Network conferences, fundraising dinners, panel debates, report launches).
Cross-functional collaboration:
- Work closely with the Catalyse, Influence and Fundraising teams to integrate campaign efforts and identify the relevant campaign issues, priorities and opportunities for influencing policy, fundraising and Network membership growth.
- Support the broader Communications and Engagement team to implement strategically aligned locally focused communications activities, projects and events for England, Scotland or Wales.
- Collaborate with freelancers, consultants, agencies, volunteers, supporters, and stakeholders to amplify our communications and campaigns reach and impact.
- Represent Rewilding Britain alongside other team members at events, exhibitions, workshops, conferences, rallies and more to advance our communication and campaign objectives.
Communication innovation and improvement:
- Stay current with sector and specialist trends, best practices, and emerging technologies to continuously grow our communications and campaign effectiveness.
- Implement feedback and lessons learned to refine and improve our communications and campaigns approach.
Skills, experience and behaviours
Education
Essential
- An undergraduate degree or equivalent professional training or at least 6 years relevant experience in a relevant subject area (e.g. Communications, Campaigns, Marketing, Media, Social Campaigns, Environment, Ecology, Conservation)
Desirable
-
A professional qualification in a relevant subject area (e.g. CIPR, CIM, CIDM)
Experience
Essential
- At least three years' experience leading in a communications and campaigns role in a comparable organisation, leading successful campaigns to further organisational objectives.
- Proven experience in executing multi-channel paid and low/no cost integrated communications campaigns (owned, earned and bought) to drive advocacy / behaviour change.
- Experience in managing communication projects resulting in effective events or activities.
- Experience in creating and implementing innovative, bold and effective communications ideas that gain traction.
- Experience of evaluating communications and campaigns and measuring impact.
- Experience in managing budgets and financial planning for campaigns.
- Proven experience of adapting communications approaches for a range of stakeholders to create maximum impact.
- Experience of briefing, commissioning and collaborating with communications, campaigns or creative freelancers and / or agencies.
- Experience working in a sector relevant to rewilding, and understanding of the rewilding landscape and the rewilding movement.
Desirable
- Understanding of the workings of national, local and devolved governments.
- Experience of working in communications and campaigns in a policy/advocacy context and/or fundraising context.
Skills
Essential
- Exceptional verbal and written communication skills for effective engagement.
- Strong organisational skills with experience in managing multiple projects and deadlines.
- Ability to work collaboratively with cross-functional teams and external partners.
- Ability to use digital campaigning tools.
Personal qualities
Essential
- Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
- Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
- Has a passion for campaigning and what it can achieve in shifting behaviour and enabling more rewilding to happen.
- Creativity, with the ability to unlock innovation as an individual and a team player.
- A professional qualification in a relevant subject area (e.g. CIPR, CIM, CIDM)
- Understanding of the workings of national, local and devolved governments.
- Experience of working in communications and campaigns in a policy/advocacy context and/or fundraising context.
This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
The role is a full-time, 5-day-week (35 hours) position.
The salary is £38,000 - £43,000 per annum depending upon experience.
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. This role will be involved in coordinating and attending events and meetings face to face across Britain, so a willingness to travel with occasional overnight stays is essential.
Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.
Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.
Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.
The client requests no contact from agencies or media sales.
We are looking for a Communications Officer to join an incredible international animal welfare charity to pro-actively deliver and support the communications and campaigns projects and activities.
This is a homebased role with attendance in the London office when required.
The Charity
An ambitious charity with a long and rich history of prioritising practical, professional and sustainable solutions for animals world-wide and the communities they are part of.
You would be joining a a motivated and friendly fundraising team, offering fantastic benefits including 26 days annual leave, plus bank holidays, and a career path that can grow with the organisation, as well as much more!
The Role
Deliver local, national and international PR (both online and offline), supporting awareness-raising, global programmes, emergency, fundraising and advocacy activities and campaigns.
Implement media plans in line with the global fundraising, marketing and communications strategy and in support of communications KPIs.
Work with the Communications and Campaigns team and colleagues to plan and implement strategic communications.
The Candidate
Excellent knowledge of the UK media environment, including print, broadcast and digital.
Experience of working in a busy press or communications environment, including interacting with national media.
Expertise in managing both reactive and proactive media relations.
An experienced writer, with the ability to produce engaging, persuasive copy that is tailored to the needs of particular audiences.
IMPORTANT NOTE
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
Dementia Carers Count has an exciting opportunity for a remote role as our Communications & Digital Engagement Officer within our comms & growth team to help raise awareness of DCC.
Job Title: Communications & Digital Engagement Officer
Reports to: Marketing and Communications Manager
Contract: Permanent contract
Hours: 35 hours / week (28 hours / week considered, spread across 5 days)
Salary: £32,000 FTE pa
Location: Remote with periodic days in London required
Job purpose
To support and deliver effective communications, including marketing and digital engagement activities, which raise awareness of Dementia Carers Count and foster connections with our community of carers, campaigners and donors. Your work will help us reach and support more carers, raise funds and campaign for changes which will ensure that no dementia carer feels isolated, invisible or alone.
Key responsibilities
•Understand our cause, linked issues, and how these are publicly perceived
•Horizon scan to spot social and news trends as well as potential influencer targets
•Manage our social platforms, keeping abreast of media and public zeitgeist about our cause and related issues. You will design and deliver paid advertising campaigns and monitor, respond, share, engage, comment on posts, according to our guidelines and with responsibility for reputation management
•Share audience insights with colleagues to ensure effective stewardship of all our defined audiences
•Support development of media relationships. You will curate press and media lists and respond to media queries, with shared out of hours responsibility.
•Draft statements and press releases and pitch ideas for articles and features, developing copy as needed and tracking coverage
•Support user-led story telling as part of content creation, including interviewing carers about their experiences and identifying opportunities to share carers’ voices in our materials
•Draft website copy and develop assets for digital use and printed materials which communicate our key messages and brand and which support specific campaigns
•Review and monitor evaluation and reporting metrics to provide regular and campaign-based management information relating to the success of digital and media activity
•Support effective cross-organisational internal communication
•Adhere to all relevant legislative and regulatory obligations relating to marketing, digital and communications
•Carry out other duties commensurate with this post as requested.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Talent Set are delighted to be working with a fantastic animal charity to recruit their Communications Officer
The charity offers a flexible working environment, with Hybrid or Remote working from their London head office as required.
In this role, you will pro-actively deliver and support the communications and campaigns projects and activities. Your work will range from ensuring working animals are represented in the global news agenda, to raising awareness of organisational and income-generating activities, in line with our strategy.
Key Responsibilities:
Media and PR
· Deliver local, national and international PR (both online and offline), supporting awareness-raising, global programmes, emergency, fundraising and advocacy activities and campaigns.
· Implement media plans in line with the global fundraising, marketing and communications strategy and in support of communications KPIs.
· Organise PR engagements and activities for media and other stakeholders as required.
· Produce and distribute press releases, articles, statements, case studies, Q&A sheets, position statements, briefings, press packs and other media materials.
· Identify opportunities for, and support the development of, appropriate content (video, imagery etc) for media release.
· Act as a first point of contact for media enquiries, providing out-of-hours media cover as required, including weekends.
Communications and Campaigns
· Work with the Communications and Campaigns team and colleagues to plan and implement strategic communications designed to grow awareness and understanding of the charity’s work and support income generation activities.
· Work with Global Programmes staff to identify and realise potential stories of geopolitical importance (e.g. conflict and security, climate, food security, gender issues).
· Work with the Global Programmes team to realise opportunities arising from advocacy work.
· Support awareness day campaign activity, e.g. International Working Animal Day.
· Support the development of the ambassador programme, liaising with high-profile public figures, journalists, politicians and celebrities to assist in delivering media coverage.
Brand and Content
· Write copy for publications, marketing materials and digital channels, such as the website and social media.
· Work with the Senior Content Officer, in-country teams and freelancers, to develop, catalogue and select content (photography, video, case studies).
· Oversee the production of promotional materials as required.
Person Specification:
· Experience of working in a busy press or communications environment, including interacting with national media.
· Knowledge of charity/not-for-profit communications.
· Excellent knowledge of the UK media environment, including print, broadcast and digital.
· Expertise in managing both reactive and proactive media relations.
· An experienced writer, with the ability to produce engaging, persuasive copy that is tailored to the needs of particular audiences.
· Experience of digital communications, including writing for the web.
· Experience of media contacts databases, such as Gorkana/Cision.
· Experience of project management and delivering projects on budget and within deadline.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
The Head of Policy and Communications leads the full range of SIDA’s policy work: engaging with members and external stakeholders, recognising and acting on opportunities for influence, and leading influencing and communications with key audiences. The jobholder will also be responsible for the organisation’s communications strategy with a focus on encouraging greater interaction with members and raising awareness of global citizenship with the wider public.
The jobholder works with the Chief Executive on policy development, political engagement and organisational strategy development. They will bring substantial knowledge of the Scottish political and policy landscape with them to the role, alongside an understanding of how meaningful global solidarity is possible in the devolved and UK contexts.
They also share with the Chief Executive the role of representing the organisation in the public domain - to the media and in key forums and networks - with a particular focus on driving progress on the UN SDGs, building cross-sectoral partnerships and collaborations, and enhancing policy coherence for sustainable development, including in the context of the climate crisis and delivering a wellbeing economy.
SIDA has excellent working terms including a 4 day week agreement currently in place.
The client requests no contact from agencies or media sales.
Location: Remote, with regular meetings in London, UK
Hours: 2.5 days per week
Sustainability First is a leading UK think tank and charity that acts as a critical friend to businesses, regulators, governments, and civil society, to create more sustainable energy and water sectors in the UK. We work tirelessly to advocate for policies that support environmental and consumer protection and to engage the public through accessible and impactful communication. We believe that it is possible to create a thriving economy that respects environmental limits and enables social equity.
Role overview:
We are seeking a dynamic and committed Advocacy and Communications Officer to join our team. This new role is integral to amplifying our voice with decision-makers, including business leaders, senior officials in central government and regulatory bodies, and amongst politicians. You will help to shape public policy and drive our communications strategy.
The ideal candidate will have a strong background in advocacy, excellent communication skills, and a shared commitment to our values. This is an excellent opportunity to develop a core role in our charity, as well as make a tangible impact on the environment and social equity in the UK. We will also be rolling out a refreshed brand and updated website – you will have the opportunity to help us make the most of our new branding.
What we offer:
- A supportive and inclusive working environment
- Opportunities for professional development and career progression
- The chance to make a tangible impact on environmental and public policy, and public awareness
- Flexible working hours including remote working
- 25 days' annual leave, pro-rata.
For further information and to apply, please visit our website via the ‘apply’ button.
Closing date: Sunday 3rd November 2024.
Sustainability First is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
Do you feel passionately about improving the life chances of children, young people and families? Are you excited about the prospect of leading a brand and communications function and developing our new marketing strategy. Do you have the skills and experience to connect and engage our audiences?
Dartington Service Design Lab is an internationally respected social research and design charity focussed on using evidence to help those working with children and young people have a greater impact. We have over 60 years of experience working across the public and voluntary sectors to improve the lives of children and young people.
We are seeking an individual experienced in brand communications and marketing, who's able to see the big picture and also make things happen. As Brand and Communications Lead you will drive Dartington’s engagement with our key audiences, helping us to tell the story of our work, and ensuring our communications help us deliver our mission and ambition. Successful candidates will ideally have at least four years’ experience in a marketing and communications role. Key responsibilities are outlined in the job description document.
If we’re going to design impactful supports for children and families, we need to ensure our team is inclusive. Dartington Service Design Lab encourages applications from all backgrounds and strives to have a team with diverse skills, experiences and abilities. We are committed to progressing an anti-racist approach in all areas of our work. Join us if you are passionate about social justice.
Don’t meet every single requirement outlined in the Job Description? Studies have shown that women and racially minoritised groups are less likely to apply for jobs unless they meet every single requirement. Dartington Service Design Lab is committed to building a diverse and inclusive workplace for everyone. So, if you’re excited about this role but your experience or qualifications don’t match the job description exactly, we encourage you to apply anyway. You might just be the right person to help us achieve our impact for children and young people.
The successful candidate will enjoy a varied and independent role - working with great colleagues and partners on a wide range of business development opportunities. The work is rarely routine. We are often experimenting and trying to innovate with those who we work with. We value empathy and collaboration and a focus on using evidence for social good.
As a team, we operate remotely across the UK. The successful candidate may be based anywhere in the UK. Our staff tend to work from home or when appropriate, together in local co-working spaces, and normally, every quarter we meet as a whole team in our beautiful Devon office.
The post is subject to an Enhanced Disclosure and Barring Service certificate and pre-employment checks will be undertaken before any appointment is confirmed.
The client requests no contact from agencies or media sales.
UK (Belfast, Cardiff, Edinburgh, London or Manchester) - Hybrid or Remote
Closing Date: 30 October 2024
Ref 6870
Save the Children UK has an exciting opportunity for an innovative and pro-active individual with extensive communications experience to join us as our Communications & Project Officer where you will work within the UK Impact team with a special focus on the Baby Bank Alliance.
This is a 12 month Fixed Term Contract.
About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About The Baby Bank Alliance
The Baby Bank Alliance is an exciting, innovative initiative that supports and advocates for UK baby banks and families, to ensure babies and children have the essentials they need to thrive. 4.3 million children are living in poverty in the UK, with a million facing destitution. Baby banks are a vital lifeline to these families.
About the role
As Communications and Projects Officer – Baby Bank Alliance (BBA), you will have a crucial role in overseeing social, digital, and internal communications for the Baby Bank Alliance and their 170+ member network, as well as supporting other key operational activities.
This is a fantastic opportunity to work within a multidisciplinary, cross-organisational team while collaborating with local communities and grassroots organisations across the UK. The role is ideal for someone with experience in social media, communications, or digital marketing, offering a chance to expand their skills and gain valuable insights into brand building, partnerships, PR, and the charity sector. You will also be part of an innovative, early-stage "start-up" initiative that supports communities and families facing poverty nationwide.
The Communications and Projects Officer will work closely with the Baby Bank Alliance Executive Lead, Communications and Marketing Manager, Community Leads, and broader team to support the delivery of key projects for 2024/25. Additionally, the post-holder will provide project support in areas such as stakeholder engagement, grant approvals, data management, and overall project coordination.
This role will be 60% communications and 40% projects and within that you will:
• Manage the BBA social media channels, creating social media strategies, developing and creating content and monitoring channels.
• To manage the BBA WordPress website with any updates or issues and write the weekly newsletter to the Baby Bank Alliance members & non-members.
• To support the Media Manager with campaigns: e.g. arranging shoots, attending shoots, gathering resources for press releases/media requests.
• To support members of the wider Baby Bank Alliance team with a range of project tasks, where needed.
• To project manage the organisation and co-ordination of events and visits to baby banks, and help to promote and deliver them alongside a range of internal and external stakeholders.
• Support the development of a new CRM database system, ensuring that data is migrated and captured efficiently to support the daily data management of the growing organization.
About you
To be successful, it is important that you have:
• Experience of using Canva to create content.
• Experience in managing social media platforms, including Facebook, Instagram, X, LinkedIn.
• Excellent project coordination skills, with a track record of delivering against targets and objectives.
• Strong organisational skills, with the ability to work through tasks logically, identify risks early, and seek effective resolutions.
• Collaborative mindset, working across boundaries for collective success, actively listening, involving, and learning from others.
• Excellent communication skills: a confidence communicate sensitively with baby bank founders and potentially families and some copywriting experience/ability.
• Commitment to Save the Children's vision, mission and values.
What we offer you:
Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• We focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
Closing date: Wednesday 30th October at midnight
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Role
As the Digital Marketing Manager, you will lead the strategic planning, execution, and optimisation of multi-channel digital marketing campaigns that drive impactful results for our charity partners. This role combines strategic oversight with hands-on management, ensuring that both day-to-day tactical tasks and long-term strategic goals are met.
You will be responsible for managing paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter) and more. This includes overseeing campaign performance, client communications, and ensuring that our campaigns deliver a strong return on ad spend (ROAS).
You will collaborate closely with internal teams to build, deliver, and refine sector-leading digital marketing campaigns that maximise income for our clients.
Background
Social Mind are experts at using social fundraising to drive income and engagement. From product innovation, journey design and campaign builds to virtual event management, we support charities in delivering successful campaigns at scale.
Our fundraising platform, Social Sync, aims to revolutionise the sector with integrated digital fundraising campaigns, and behavioural omni-channel supporter journeys.
We empower charities to raise more money with integrated multi-platform fundraising, drive supporter acquisition and build stronger relationships with sophisticated, personal journeys unlocking supporter potential with meaningful insights.
Key Responsibilities
Marketing Strategy
- Campaign Development: Oversee the development of multichannel paid social media marketing campaigns with the objective of providing our clients the best possible return on ad spend.
- Strategy refinement and innovation: Responsible for the refinement of the paid marketing strategies offered to our charity partners. Leading on testing new platform, audience and creative approaches which significantly improve outcomes.
- Industry Leadership: Understand and influence industry trends and standards, ensuring that Social Mind remains a leader in digital marketing innovation for the charity sector
Campaign Delivery
- Production: Oversee and support the production of marketing campaign resources such as copy and media ensuring the final execution meets our charity partners brand requirements and delivers the best possible results.
- Media Buying and Search Engine Optimisation: Oversee and support the delivery of paid social media campaigns with significant budgets working across a variety of channels including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and more. Develop and execute SEO strategies.
- Campaign Optimisation: Continuously monitor campaign KPIs, adjusting strategies as needed to maximise ROAS and campaign effectiveness.
Team Leadership and Development
- Mentorship and Team Support: Mentor and develop team members, fostering a culture of continuous learning and improvement in digital marketing practices. Lead on recruitment and resource management of both permanent staff and freelance contributors to build a strong marketing team capable of delivering exceptional results.
- Cross-Functional Collaboration: Work closely with internal teams including Customer Success, Stewardship, Supporter Journeys and Product to ensure cohesive and successful campaign delivery.
- Client Side Subject Matter Expert: Work closely with Customer Success team to provide client communications and to attend client meetings in capacity of subject matter expert on digital campaign strategy and optimisation.
What You Will Do
- Proactively Lead Industry Innovation: Continuously scan the horizon for emerging trends and advancements in digital marketing, ensuring Social Mind not only stays ahead of industry shifts but also actively influences and shapes future standards in the charity sector.
- Lead Paid Social Campaigns and SEO: Oversee the end-to-end management of multi-channel paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter) ensuring effective execution and optimisation for maximum return on ad spend.
- Drive Campaign Innovation: Implement innovative strategies to continuously improve campaign performance, adopting a test-and-learn approach to optimise ads, targeting, and creative assets.
- Creative Design: Be accountable for creative design and managing the required resource to deliver against multiple concurrent projects with competing deadline making decisions on when to outsource to support internal team.
- Analyse and Report Campaign Performance: Use analytics to track, measure, and report on the success of campaigns, providing insights and recommendations for improvement.
- Develop Team Expertise: Mentor and support your team, fostering a progressive culture of development in digital marketing practices, creative design, and data-driven decision-making.
Skills and Knowledge
- Paid Media and SEO Expertise: Significant hands-on experience in planning, executing, and optimising PPC and paid social campaigns, preferably within a digital agency or charity environment.
- Analytical Proficiency: Strong analytical skills with experience in using tools like Google Analytics to track, report, and optimise campaign performance.
- Digital Marketing Landscape: A thorough understanding of the digital marketing landscape, including experience across multiple platforms.
- Attention to Detail: Outstanding written skills with a keen eye for detail, ensuring error-free communication and reporting.
- Project Management: Proven track record of managing multiple projects or accounts concurrently while maintaining high standards of work.
- Innovative Thinking: Ability to identify and implement new digital marketing strategies, driving continuous improvement and staying ahead of industry trends.
Equal Opportunities Statement
We are an equal opportunity employer and believe in the power of a diverse, inclusive team.
We welcome all applications from all suitably qualified people, regardless of race, sex, disability, religion / belief, sexual orientation or age.
Please let us know if you require anything which would enable your success throughout our interview process.
We cannot offer visa sponsorship and you must be able to work in the UK.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Us
Population Matters is an environmental charity, working to ensure that our population can co-exist in harmony with nature and prosper on a healthy planet.
We campaign for people to consider choosing smaller families and to consume sustainably; we believe in a multifaceted approach to confronting climate change and tackling biodiversity loss.
Our vision is of a future in which our population co-exists in harmony with nature and prospers on a healthy planet, to the benefit of all.
Our mission is to drive positive, large-scale action through fostering choices that help achieve a sustainable human population and regenerate our environment.
You
Are you an expert fundraiser with a background in legacies and individual giving? Are you looking for a role that gives you the autonomy to shape and grow an individual giving, legacy and in-memory fundraising programme?
We are entering a new five-year strategy period and are looking for someone to take a strategic, long-term approach to maximising income and engagement in these areas. Your evidence-based approach will capitalise on firm foundations, in terms of our setup and our strong financial position.
If your application is successful, you will form part of a growing peer group of managers as the organisation’s recent successes means it grows, professionalises and increases its focus on impact.
How we’ll do things
Population Matters is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age and all other categories protected by law.
We will use blind recruitment practices to minimise unconscious bias.
The deadline for applications is midday on Monday 28 October. We will hold first interviews on 5 and 6 November, remotely, with Sho Nair, Head of Fundraising and Engagement, and Ben Stallworthy, Digital and Communications Manager. We will hold second interviews on 14 November, in person, with Sho Nair and Amy Jankiewicz, Chief Executive.
Thank you for your interest in Population Matters.
Salary: Starting in the range advertised, negotiable within that range.
Working Pattern: We promote and encourage flexible working all types, in line with our new flexible working policy, taking effect from November 2024.
Location: Home-based in the UK or internationally, with occasional travel and access to our office space.
Benefits: 25 days’ annual leave pa; additional three days’ closure over Christmas; employer pension contribution 6-8%, employee matching contribution min 2%; Employee Assistance Programme; we fund and encourage CPD.
Please address the person specification in your covering letter.