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Page 2 of 24
London, Greater London (Hybrid)
£47,460 per year
Full-time
Permanent
Job description

About the Role

Medical Aid for Palestinians (MAP) is responding to the largest emergency in our 40-year history. Over the last year support for our cause has seen significant growth in income as tens of thousands of supporters have joined MAP. Our challenge now is to retain this interest and ensure we sustain income as we respond to the ongoing emergency and the longer-term health of Palestinians over the coming years. With an ambition to be a £50m organisation in the next five years, our fundraising operations team, consisting of database and supporter care functions, will play a key role in enabling over one million Palestinians to access improved healthcare annually by 2028.

The role will focus on designing, leading, and implementing impactful campaigns that raise awareness, mobilise public support, and/ drive engagement with MAP’s mission. Working closely with the Advocacy, Communications, Programme, and Fundraising teams, the postholder will ensure campaigns integrate across MAP’s strategic priorities, amplifying MAP’s voice and advocating for the health and dignity of Palestinians. The role will involve collaboration with our teams in Gaza, West Bank, Lebanon and the UK to ensure alignment and cohesion in MAP’s efforts to maximise impact across overlapping advocacy, communications and fundraising objectives.

About You

The ideal candidate will have demonstrable strong track record of developing and leading impactful campaigns, ideally within the humanitarian or human rights sector. You have experience mobilising the UK public and/or communities on issues related to human rights, conflict, or the Middle East, particularly Palestine. With a deep understanding of digital campaign tactics, grassroots mobilisation, and meaningful participation, you know how to engage diverse audiences and drive meaningful action.

The ideal candidate will have excellent project management skills, capable of independently leading campaigns from inception to delivery. Ability to use research and data to inform campaign strategies to ensure that your work is both evidence-based and impactful is highly desirable. 

Disclaimer : The recruitment process for this role will include one formal interview and one assessment. 

DUTIES AND KEY RESPONSIBILITIES 

1. Campaign Strategy and Planning

• Lead the development of a cohesive campaigns strategy that aligns with MAP’s mission, vision, and values, and MAP’s advocacy, communications and fundraising objectives

• Design and implement innovative, impactful campaigns, ranging from tactical, time-bound action and longer-term influencing initiatives, to drive MAP’s advocacy goals

• Identify and analyse influencing opportunities and target audiences and stakeholders, set measurable goals, and work with communications colleagues create compelling messaging and narratives to motivate, inspire and mobilise specific audiences to affect change.

• Work closely with advocacy and communications colleagues in Palestine to develop participatory modalities for the development and implementation of campaigns, and ensure MAP’s campaigns are informed by and promote Palestinian voices and perspectives.

• Work with the VIP and Artist Engagement Manager to harness the profile and talent of MAP’s celebrity supporters to expand the reach and impact of MAP’s campaigning initiatives.

2. Campaign Implementation and Coordination

• Oversee the development and delivery of campaigns across multiple channels, including digital campaigns, stunts and public events. 

• Collaborate with fundraising, advocacy and communications colleagues to ensure MAP’s campaigns are cohesive and integrative and create effective supporter journeys that enable people to deepen their engagement with MAP’s mission and encourage sustainable long-term participation.

• Foster collaboration and joint planning across teams around key influencing and campaigning moments, to ensure alignment and cohesion in MAP’s efforts to maximise impact across overlapping advocacy, communications and fundraising objectives.

• Manage procurement and relationships with external agencies, consultants, and partners involved in campaign delivery.

3. Community and Public Mobilisation

• Develop opportunities and methodologies for community-based, grassroots campaigning, identifying individuals, groups and networks who can promote MAP’s advocacy messages and enhance our impact.

• Develop and nurture strategic relationships, coalitions and networks with whom MAP can collaborate to enhance the impact of our advocacy, for example health workers in Palestine, UK or globally, trade unions, and civil society groups.

• Train and empower campaigners, equipping them with the skills, information and resources they need advocate effectively for MAP’s mission and amplify the voices of affected communities.

4. Campaign Content Development

• Work with the Communications team to create and oversee campaign materials such as social media content, videos, infographics, toolkits, and supporter action guides, 

• Ensure all campaign materials are consistent with MAP’s voice, values, and strategic messaging and are driven by Palestinians, including the communities we serve and partners we work wit

• Develop innovative and creative approaches to engage MAP supporters and new audiences in MAP’s work.

5. Monitoring, Evaluation, and Learning

• Track, analyse, and evaluate the performance of campaigns, ensuring key learnings are captured to inform future efforts.

• Use data and supporter feedback, as well as insights from the communities MAP serves, to improve campaign effectiveness and maximise engagement.

• Produce campaign impact reports and present findings to key stakeholders.

General Responsibilities

• Support the mission, ethos and values of MAP.

• When needed, support the Head of Team in managing the team (acting up) and provide cover support during annual leave and busy periods. 

• Support media and communications functions as required.

• Carry out other associated duties as may arise in line with the broad remit of the position. 

• Support and promote diversity and equality of opportunity in the workplace.

• Work collaboratively with others in all aspects of our work. 

PERSON SPECIFICATION   

Experience and knowledge 

• Proven experience in developing and leading campaigns ideally within the humanitarian, or human rights sector.

• Experience mobilising the UK public and/or communities on issues related to human rights, conflict, or the Middle East, particularly Palestine.

• Strong understanding and experience in digital campaign actions and tactics.

• Understanding of the key principles of meaningful participation in the co-design of campaign strategies and activities.

• Strong project management skills, with the ability to take on entire projects, coordinate inputs, and work independently to deliver results.

• Experience of using research and data to create powerful campaign strategies and content. 

• Demonstrable experience designing and implementing integrated campaigns that drive engagement and achieve measurable outcomes.

• Ability to scope and lead grassroots mobilisation initiatives, including training and supporting campaigners.

• Strong communication skills, with experience creating compelling campaign content for diverse audiences.

• Creative thinker with a proactive and solutions-oriented mindset.

• Commitment to MAP’s mission, values, and work. 

Skills and abilities  

• Strong interpersonal, influencing and relationship management skills, and an ability to speak and write confidently.

• Fluent written and spoken English 

• Creativity and a willingness to innovate

• Ability to work well as part of a team and under one’s own initiative

• Ability to prioritise and ability to deal with competing demands in a fast-paced working environment

• Keen attention to detail and quality control on all outputs 

• Working knowledge of Arabic is an advantage 

Personal attributes and other requirements  

• Commitment to human rights, international justice, and promoting Palestinian participation in advocacy and policymaking 

• Able to travel within the UK and willingness to travel to Lebanon and the occupied Palestinian territory if required. 

• Commitment to a zero-tolerance policy on sexual exploitation & abuse/safeguarding.

• Commitment to anti-discriminatory practice and equal opportunities.

• An ability to apply awareness of diversity issues to all areas of work. 

• Able to work flexibly in emergencies and to meet specific deadlines including some evenings and weekends.

• Attention to detail, organisational and problem-solving skills, and the ability to work independently and under pressure. 

• A commitment to MAP’s vision, mission and values and a passion for improving the health and dignity of Palestinians. 

• Work collaboratively with others in all aspects of our work. 

• Abide by organisational policies, codes of conduct and practices. 

• Treat with confidentiality any data or sensitive information about individuals, organisations, clients, and employees at MAP.

Application resources
Posted by
Medical Aid for Palestinians View profile Organisation type Registered Charity Company size 51 - 100
Posted on: 24 February 2025
Closing date: 09 March 2025 at 16:28
Tags: Campaigns, Communications, Advocacy, Strategy

The client requests no contact from agencies or media sales.