Administrator jobs in oxfordshire

Location: Reading, Hybrid 
Hours: 37 per week 
Salary: £31,349 per annum
Contract Type: Permanent
Campaign Closes: 28th November 2025
First Stage Interviews: 2nd & 3rd December 2025
Second Stage Interviews: 9th December 2025

Make-A-Wish UK is looking for a proactive and organised Individual Giving Officer to help deliver impactful fundraising campaigns that support our mission to grant life-changing wishes to children with critical illnesses.

Essential Criteria

• Experience of planning and delivering direct marketing or fundraising campaigns across a range of channels, such as face-to-face, telefundraising, direct mail, email and paid digital.
• Experience managing day-to-day campaign coordination tasks, including developing creative or data briefs, working with suppliers, tracking campaign schedules and reviewing copy or assets.
• Confidence working with external partners and suppliers, such as telefundraising and face-to-face agencies, printers, media buyers or creative agencies.
• Ability to work with internal teams such as data, digital and supporter care to ensure smooth delivery and strong supporter journeys.
• Understanding of the end-to-end campaign process, including briefing, delivery, analysis and reporting.
• Knowledge of supporter stewardship and the principles of delivering a strong donor experience across multiple channels.
• Good working knowledge of campaign reporting, including response rates, CPA, ROI and retention metrics.
• Experience using Microsoft Office, particularly Excel, Word and Outlook, with confidence handling spreadsheets and basic campaign reporting.
• Understanding of relevant regulatory and compliance requirements in fundraising, including GDPR, the Fundraising Code of Practice and Gambling Commission guidance.

Core Purpose
The Individual Giving Officer plays a key role in delivering Make-A-Wish UK’s Individual Giving and Legacy fundraising activity. Reporting to the Individual Giving Manager – Committed Giving, the post holder will lead on the development and day-to-day delivery of specific campaigns and projects across Regular Giving, Lottery and Payroll Giving. They will also provide support for activity across cash appeals, legacy and in-memory fundraising, working collaboratively with Senior Officers across the wider team.

The Individual Giving Officer will have responsibility for coordinating and delivering individual giving campaigns, managing day-to-day supplier and stakeholder relationships, supporting the development of supporter journeys, and contributing to income growth through effective campaign management. The post holder is expected to plan, deliver and evaluate their own campaigns with guidance and oversight from the Individual Giving Manager and Senior Officers where required.

We have secured a significant level of long-term investment from the Board to substantially grow the Individual Giving programme, drive sustainable income growth and grow our supporter base. This Officer role will play a vital role in supporting the successful delivery of this programme.

Key Responsibilities:
Campaign planning, delivery and evaluation

• Deliver planned Individual Giving activity across Regular Giving, Lottery and Payroll Giving products, coordinating the end-to-end delivery of assigned campaigns across multiple channels including face-to-face, telefundraising, direct mail, email and paid digital.
• Support the delivery of single gift, in memory and legacy activity under the guidance of  the Senior Individual Giving Officer.
• Develop campaign briefs for creative, data, digital and telefundraising teams, ensuring clear objectives, timelines and deliverables.
• Liaise with agencies, printers, media buyers, the internal Telefundraising team, face-to-face fundraising partners, Supporter Care Team, and other suppliers to ensure high-quality and timely campaign delivery.
• Manage day-to-day campaign tasks, ensuring activity is delivered on time, within agreed budgets as set by the Manager and Lead, and adheres to brand and quality standards.
• Contribute to the development of new creative and messaging across channels, applying a test and learn approach to improve response and retention.
• Support the development of paid digital advertising, social and email activity to complement offline campaigns.
• Collate and analyse campaign performance results with the data team, producing wrap up reports, insights and recommendations for future optimisation.
• Maintain accurate and up to date campaign documentation including timelines, data briefs, costs and approvals.

Supporter journeys and stewardship

• Support the development and delivery of supporter journeys that welcome, thank, upgrade, retain and reactivate donors recruited via all channels, including face-to-face, telefundraising, digital and direct mail.
• Coordinate delivery of multi channel communications (email, SMS, print, social) aligned to key supporter touchpoints.
• Work with the Supporter Care and Digital and Tech teams to ensure consistent messaging and experience across channels.
• Maintain journey documentation and ensure updates are applied consistently across face-to-face, telefundraising and digital-led supporters.
• Contribute to the creation and review of fundraising scripts, digital content and creative materials used across channels.

Monitoring and reporting

• Monitor live campaign performance across all channels, including face-to-face and telefundraising volumes, digital engagement and direct mail response, reporting key metrics such as CPA, ROI and retention.
• Support the setup and maintenance of campaign tracking dashboards with the data team, ensuring accurate and timely reporting.
• Identify trends and areas for improvement across channels, using data and insight to inform decisions and campaign optimisation.
• Assist with the implementation of testing across channels (e.g. creative, audience, channel mix) and ensure results are documented and shared.

Collaboration and communication

• Build strong relationships with internal teams including data, digital, supporter care, creative and finance to ensure joined up campaign delivery.
• Work closely with the internal telefundraising team to coordinate campaign activity, provide scripts and FAQs, and align messaging and supporter journeys.
• Support ongoing communication with face-to-face agencies and other suppliers, ensuring clarity on deliverables and performance expectations.
• Participate in campaign meetings, supplier reviews and debriefs, sharing performance insights and key learnings.
• Provide timely updates to the Individual Giving Manager on campaign progress, risks and opportunities across all channels.

Compliance and quality assurance

• Ensure all campaign activity complies with relevant regulation and best practice, including the Fundraising Code of Practice, Gambling Commission and GDPR.
• Support quality monitoring across all channels, including face-to-face and telefundraising (e.g. mystery shopping, call listening, script reviews) as well as proofing of direct mail, digital and email materials.
• Coordinate internal review and approval processes for multi channel creative and supplier materials.
• Monitor supporter feedback, complaints or queries from any channel, working with the Supporter Care team to resolve them appropriately and capture insights for future planning.