Veganuary

Who we are

Veganuary is an international non-profit organisation that encourages people worldwide to try vegan in January and beyond. Veganuary’s popular cultural appeal, along with our positive and non-judgemental approach to veganism, is making a measurable difference for animals and the planet as well as improving people’s health. We proactively support people and businesses alike to explore the diverse world of plant-based foods and the benefits they bring.

Millions of people – from nearly every country in the world - have taken part In Veganuary since our launch in 2014, and thousands of new vegan products and dishes have been added to shop shelves and restaurant menus worldwide. With plans to launch campaigns in several additional countries in the next 4 years, this is indeed a very exciting time to join our international team of talented, valued and committed people who enjoy their ability to collaboratively contribute to this amazing cause. 

Our culture and values

Our Vision:

Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction. 

Our Values:

Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end. 

Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgemental, positive, constructive and easily accessible way. 

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, we will make a bigger difference. 

Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission. 

Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.

Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation.