Senior Media - Marketing And Communications Manager
UKIM is one of the premier faith based civil society organisations working in the UK to serve the needs of the Muslim community in the UK. UKIM is going through a major organisational reform to re-establish itself as an effective civil society organisation and fulfil its mission. The reform includes major changes at governance and executive level and relocating its Head Office from London to Oldham.
The job holder is expected to provide inclusive and visionary leadership that inspires, engages and motivates employees, supporters and partners. To deliver UKIM’s vision and mission and to develop the organisation’s leading position within UK’s civil society community.
Applicants should be sympathetic to Islamic principles and values and have a solid understanding & experience of Muslim communities in the UK.
Brief about the role
UKIM is looking for an experienced individual with demonstrated relevant experience of media engagement, marketing (including digital), communications with internal and external stakeholders, along with suitable relevant qualifications, diverse skills and sector knowledge.
The Senior Manager – Media, Marketing and Communications will be overall responsible for the various functions/ scope of the Media, Marketing and Communications Department, including administrative matters, human resources aspects, budget preparation, monitoring & reporting, along with providing strategic leadership to the team, setting objectives for the team members, monthly 1-2-1 performance reviews, develop teams, develop fundraising campaigns/ coordinate fundraising activities/ appeals, prepare work plans against organisational strategic objectives and prepare quarterly reports for the Trustees.
Main Responsibilities:
- To support the Executive Director to strategise and lead on related organisational development activities and projects, for the whole UKIM.
- Admin Aspects: To be responsible for admin aspects in relation to the departmental work.
- Leadership & Supervision: To provide leadership to the dynamic team and keep an oversight on the performance of the team members on regular basis, provide guidance and supervision as required, to organise monthly 1-2-1s with the team to provide support in achieving their objectives.
- Strategy: To develop and implement an effective and coherent Media, Marketing & Communication Strategy along with work plans, defined Key Performance Indicators (KPIs) to monitor departmental performance for supporting the work of the charity among the general public, potential strategic partners and donors and provide clear goals around communication and brand awareness. Implement a social media strategy that is integrated with wider team projects and ensure consistent messaging is shared across all platforms.
- Coordination: Oversee UKIM’s media, marketing and communications activity across all departments. Coordinate media, marketing and communications, marketing and fundraising activities on all platforms; including website, social media and internal/ external newsletters, for all departments of UKIM.
- Marketing: Marketing all departments of UKIM to different audiences to raise the profile of the Charity in support of its strategic aims.
- Partnerships: To identify strategic media & marketing partners and engage with the relevant stakeholders to enhance the UKIM’s profile within the sector.
- Campaigns (Digital): To develop various media & marketing campaigns by engaging all relevant platforms (social media, print, electronic and others) for enhancing UKIM’s virtual presence, community outreach and public engagement, for UKIM’s brand recognition, brand promotion within the third-sector including businesses etc.
- Branding: Act as a brand champion: developing core messaging guidelines to include organisational style guide, tone of voice, etc. and advising others to ensure that all content and messaging is on brand.
- Publications: Provide oversight of publications and materials, ensuring brand guidelines are followed. Work with the team to produce engaging content for internal and external blog posts, videos, podcast, newsletters and other forms of media to be shared across all platforms. Provide in-house design for publications and promotional materials as required.
- Budgets: To prepare departmental budget, monitor progress of income targets and expenses incurred. Prepare quarterly reports for the Executive Director and Trustees and present the progress to Public Affairs Committee by sharing dashboards with relevant KPIs, income streams and expenses incurred.
- Working as part of team: To work with other Heads and Managers to ensure effective delivery of all media, marketing and fundraising campaigns and activities.
- Communication: To effectively communicate with other departments to coordinate and streamline all media, marketing and fundraising activities.
- Management: Manage a dynamic team to ensure UKIM’s International, UK and other programmes/projects maximise in their fundraising income.
- Horizon Scanning: To undertake horizon scanning, to continually review the sector trends, identify new opportunities/ ideas, approaches, active engagement of youth, women and others in UKIM’s activities.
- Regulatory Compliance: To comply with the regulatory bodies guidelines including FRSB, ICO (including GDPR), Charity Commissions etc.
- Reporting: To be able to produce Brief Reports regarding departmental activities and plans.
- Complaint Handling: To handle and respond to any complaints received in a timely manner.
- Press Releases: To prepare timely press release(s) by responding to any news/ activity related to UKIM’s work, getting it approved and uploading on UKIM’s website.
- Recruitment: To undertake recruitment (as required) for casual workers engaged during campaigns/ appeals.
- Website: To ensure that all fundraising campaigns/ events information is always up to date on UKIM’s website and is aligned with the CRM system and with the Finance systems. Work with the UKIM team to develop and maintain website content.
Person Specification:
- Education at a minimum of Graduation, Masters in preferable in relevant field/ discipline.
- Experience of raising a charity’s profile through developing and delivering creative, engaging social media and digital communications.
- Experience of working in a creative communications role, marketing and/ or media.
- Experience of brand development and communications strategy design and implementation.
- Experience of managing a WordPress website CMS, including Search Engine Optimisation (SEO), site navigation, Gutenberg page structuring.
- Experience in copywriting, editing, and proofreading.
- Experience of videography, photography and editing.
- Experience of developing podcasts, case studies.
- Excellent writing skills and ability to consistently create content that is clear and engaging.
- High level of digital competence and creativity to support strategic goals.
- Demonstrable competence in Microsoft Word, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Proven media, marketing and communications experience.
- Experience in managing budgets.
- Experience in developing team strategies and plans.
- People management experience.
- Knowledge of varied funding sources and structures and BME and faith-based communities.
- Extensive knowledge of a wide range of fundraising, media engagement, marketing and effective communications techniques.
- Understanding of the Charity Act and other legislation affecting fundraising ventures.
- Inter-personal communication skills.
Make a Difference – Join Our Team
Help transform lives in the UK and abroad. If you are a talented and motivated professional who shares a strong commitment to UKIM’s values and mission, we would love to hear from you.
Important Information:
- We can only accept applications from candidates who are already eligible to work in the UK.
- We are unable to progress applications that require sponsorship.
- Applicants must be sympathetic to the values of UKIM.
- Only shortlisted candidates will be contacted.
- UKIM is an equal opportunities employer.
Please note that we may close this vacancy early if we receive sufficient applications from suitable candidates and we only contact applicants who have been shortlisted.
You may have experience of the following: Fundraising Manager, Senior Fundraising Executive, Senior Fundraising Officer, Fundraising Officer, Head of Fundraising, Charity, Fundraising Director, Marketing Manager, Marketing Operations Manager, Communications Manager, Charity, Charities, Not for Profit, etc.
REF-219767
Thank you!
The British Psychological Society is a registered charity and the representative body for psychology and psychologists in the UK. We are responsible for the promotion of excellence and ethical practice in the science, education, and application of the discipline.
About the Practice Team
Reporting to the Director of Research, Education and Practice, the Head of Practice will manage the Professional Practice and Development Team who produce practice guidance and continuing professional development products. The role will also manage the Workforce Education and Training Manager who manages strategic development of the psychological workforce; and lead on the strategic oversight of apprenticeship end point assessments.
About the role
As the Head of Practice, you will play a significant role in leading the development and implementation of initiatives to enhance professional practice. You will work collaboratively with employers, apprenticeship trailblazer groups and professional networks to develop and deliver practice guidance, continuing professional development products, and apprenticeship end point assessments.
This role requires a dynamic individual with a background in psychology, excellent leadership skills, and a keen understanding of delivering practice programmes that promote high professional standards and meet the needs of the current and future psychological workforce.
In this role you will:
- Anticipate and effectively respond to psychological workforce needs; practitioner development needs; identify gaps for new and emerging psychological roles; areas of good practice and routes into training.
- Lead the development and implementation of the society’s continuing professional development products, ensuring they are informed by relevant psychological theories and approaches, rigorous, high-quality research and reflect contemporary issues in psychological practice.
- Offer thought leadership, providing guidance and insight into professional psychological practice.
Key Accountabilities
You will:
- Work collaboratively with staff across the BPS and a range of external stakeholders to lead on the development, implementation and management of the BPS’s professional development and practice strategy, processes, and products.
- Provide strategic oversight of the delivery and evaluation of the BPS’s end point assessments for apprenticeships ensuring all assessments meet quality assurance standards and are compliant with regulatory requirements.
- Lead the strategic development of existing and new psychological professions including clear professional career trajectories, appropriate education, training, and CPD.
Key Skills
- Excellent strategic skills to assess situations quickly and confidently, prioritise effectively, consider the impact of decisions and drive solutions to completion.
- Strong relationship building and interpersonal skills to effectively communicate and generate trust and confidence among internal and external stakeholders.
- Proven commercial acumen, with experience of successfully managing professional development delivery, creating high user satisfaction to increase growth, impact and generate revenue.
For full details about this role, see the attached job profile or visit our website.
The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances.
We are only able to accept applications that can demonstrate a right to work in the UK; we are unable to sponsor people requiring a work visa.
Due to the large number of applications, we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.
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