World Cancer Research Fund

Who we are

World Cancer Research Fund is a UK cancer prevention charity. We look at how diet, weight and physical activity affect the risk of developing and surviving cancer, and share the evidence with the public, health professionals and policymakers.

As part of an international network of charities, we’ve been funding life-saving research, influencing global health policy and informing the public since 1982 and have invested more than £140m in cancer prevention and survival research.

While society continues to search for a cure, our prevention and survival work helps people to live longer, healthier lives – free from the devastating effects of cancer. Around 40% of cancers in the UK could be prevented – that’s nearly 155,000 cases every year. Eating a healthy diet, being more active and staying a healthy weight are, after not smoking and avoiding the sun, the most important ways we can reduce our cancer risk.

Our culture and values

OUR VALUES

Evidence based

We are a global authority on preventing cancer. We’re continuously learning and evaluating, so that we can deliver excellent outcomes.

Inclusive

Everyone counts – we value, respect and trust each other.

Influential

We are collaborative, engaged and focused on maximising impact in all that we do.

Innovative

We are curious and creative; evolving and exploring so we can deliver solutions that make a real difference.

Empowering

We make every day meaningful, building and sharing our knowledge and allowing our passion to shine through.

OUR CORE BELIEFS

• We believe that too many people are dying every year from preventable cancers. And the problem’s only getting worse.
• We believe that everyone can take steps to reduce their risk of developing cancer – or to increase their chances of surviving – by improving their diet and exercising.
• We believe that funding research and influencing international policy are crucial to keeping people healthy and helping them to prevent and survive disease.
• We believe in educating the public about their cancer risk, so they can be empowered to make evidence-informed decisions about their health.
• We believe that cancer prevention is underfunded. To move forward, we must help society to recognise that prevention is better than cure.