The Vegetarian Society

Who we are

Our vision is of:

A kinder world, where animals are never seen as our food

A fairer world, where everyone has access to nutritious, great tasting food

A sustainable world, where all of our food is produced in a way that allows nature to thrive

Our mission:

To inspire and support people in making the shift to vegetarian and vegan diets lifestyles

Our strategic long term aims are:

Changing behaviour: inspiring and supporting people to reduce their meat consumption and adopt vegetarian and vegan diets and lifestyles

Building community: supporting a mass movement of vegetarians and vegans, providing a voice for their collective ideas and desire for change

Driving innovation: championing the rapid development of alternatives to meat and other animal products

Expanding choice: transforming our food system, making vegetarian and vegan choices mainstream across society