The Royal Countryside Fund

Who we are

Founded in 2010 by His Majesty King Charles III, then The Prince of Wales, The Royal Countryside Fund’s vision is of a thriving countryside – a living landscape of working family farms and prosperous rural life, built on connections and relationships – which in turn shapes rural places, creating vibrant, sustainable communities.

Our approach is to

• Help those who wish to help themselves – to “power-up, not prop up”.
• Offer expertise, advice, encouragement and practical, forward-looking solutions to help people in rural communities and those running family farms.
• Act as a catalyst and convener, bringing together individuals, family farms, community groups and partner organisations to work collectively in enterprising and pragmatic ways to tackle the real local issues that they identify.
• Value long-term relationships with all the people and organisations we support and who support us.
• Ensure that all our programmes of support are subject to continuous, rigorous evaluation and, where appropriate, based on sound research.