About us
Who we are
The Reef-World Foundation is a UK charity which is recognised as the leading voice on practical sustainability solutions for innovative coastal management. Its work has been proven to reduce threats to one of the world’s most valuable ecosystems: coral reefs. By inspiring, educating and empowering governments, businesses, communities and individuals around the world to adopt sustainable behaviours, Reef-World is protecting delicate marine environments for the benefit of local communities, visitors and future generations.
Reef-World started working with local fishing communities in Thailand in 1999. Today it supports governments, businesses and communities to sustainably develop their coastal resources in over 70 countries. Reef-World is a small but highly effective team of passionate and dedicated individuals who are driven by achieving lasting conservation impacts in areas of the world where it is needed the most. The Reef-World Foundation is subject to UK employment laws and keenly proritises a culture of care within our ethos.
At Reef-World we pride ourselves on delivering meaningful and tangible results for marine conservation.
Mission Statement
"To inspire and empower people to act in conserving and sustainably developing coastal resources, particularly coral reefs and related ecosystems."
Vision
A future where coral reefs are healthy and thriving.
Values
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We empower our colleagues, our stakeholders, our partners and our supporters to have conservation impact.
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We collaborate. Our approach is not competitive – the more we collaborate, the stronger the conservation impact we will have.
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We are innovative. We explore new ways to grow and harness new technology that helps us do so. We are not afraid to break from the norm, and use innovative approaches, to achieve conservation impact.
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We stay optimistic in our decision-making and in our approach to tackling global conservation issues.
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We seek to inform. The messages we bring to the public’s attention are based on sound science. We strive to keep ourselves informed and in tune with the latest science and approaches
Green Fins
Reef-World’s vision is to make sustainable diving and snorkelling the social norm by driving environmentally friendly practices across the marine tourism industry. It is driving positive behaviours for environmental protection through its flagship initiative – Green Fins – which is implemented in partnership with the UN Environment Programme. Green Fins provides low-cost and practical solutions to local and industry-wide environmental challenges and offers education and capacity-building assistance to empower environmental champions to implement proven coastal resource management approaches.