The Lullaby Trust

Who we are

The Lullaby Trust is a charity that exists to keep babies safe and keep grieving families supported. We give families a safer start to life, and create a supportive space for anyone whose baby or infant has died suddenly or unexpectedly. We do this by:

• Empowering parents, carers and professionals with trusted advice on baby safety including safer sleep and infection prevention.
• Funding research into sudden and unexpected death of babies and young children, to save lives.
• Offering anyone affected by the sudden or unexpected death of a baby or young child a supportive space to grieve, with bereavement support.

Nine babies die suddenly and unexpectedly each week in England and Wales. We won’t stop until that number is zero. Our mission is to stop babies dying unexpectedly from sudden infant death syndrome (SIDS), accident or illness.

Each year, we train thousands of health professionals to support parents in sleeping their baby safely. We support around 1,000 families with our bereavement support. We reach millions of families with our baby safety advice, and answer thousands of safer sleep questions from parents and carers. We campaign tirelessly to save lives.

Our culture and values

• Caring – We care about all the people we support and always show compassion, warmth and understanding

• Reassuring – We are supportive, clear, informative and non-judgemental

• Trustworthy – We have expert knowledge based on scientific evidence, data and experience

• Driven – We won’t stop until no baby dies suddenly and unexpectedly