Serious

Who we are

Serious is one of the UK’s leading producers of live jazz, international and new music events. Working with artists and partners from all over the world, we create world-class festivals, concerts, tours and special events including the EFG London Jazz Festival, the UK’s largest annual celebration of jazz. Widely acknowledged for delivering world-class artists and emerging stars, the Festival continues to take jazz to a massive audience, in one of UK's landmark music events. However, our work spans much further than the Jazz Festival, we produce more festivals throughout the year (such as Between The Lines which celebrates cutting edge music and Higher Ground, a new day Festival we will produce in July 2022), we provide programming consultancy and produce a rich year-round programme of Creative Engagement and Talent Development projects.

Acting on the belief that music is a powerful way to engage with people, we encourage and enable attendance at our events by all sections of the community, including those who are often marginalised or excluded and those who would not normally associate themselves with music and the arts.