RoSPA

Who we are

Everything we do at the Royal Society for the Prevention of accidents is guided by two core principles – our vision and mission.

Our vision:

Life, free from serious accidental injury

Our mission:

Exchanging life-enhancing skills and knowledge to reduce serious accidental injuries

RoSPA’s vision is drawn from our respect for life and all that it contains – the freedom to enjoy personal choices, health, happiness, wellbeing, relationships, and a huge variety of life-affirming activities.

Serious accidental injuries are a burden – a burden which afflicts too many, preventing them from enjoying life to its fullest – and one we are determined to free people from.

Our mission is how we intend to realise this vision. We know that we are not alone in our goals, that without others we cannot succeed, and so we collaborate with large numbers of experts, ranging from individuals affected by accidents and their families to multinational corporations.

In doing so we want to enable healthy, active lives through our skills and knowledge, while also seeking reasonable limits to potential harms that ensure these lives can be lived unhindered, and unburdened by fatal and life-changing accidents.

Let's make something clear. We're proud of our heritage. From leading the campaign to put an end to drink driving in the '60s, to laying the path that led to the ban on mobile phones behind the wheel in the '00s, for the last 100 years we've strived to make a lasting difference to society, saving millions of lives along the way.

However, despite the fantastic leaps we've made over the years – particularly on our roads and in the workplace – accidents remain the biggest threat to you and your family for most your life. Children are at particular risk, with a shocking 450,000 children ending up in A&E every year following an accident at home. That's almost one child every minute.

Worst of all, is that we know that these accidents don't have to happen.

With that in mind, we've decided to refine our focus slightly, to make sure we're reaching those who need our help the most, both now and in the future. We might have taught your grandma to cross the road and your dad to ride a bike, but we also want to be ready for the challenges that your children, grandchildren and great-grandchildren will face!

To reflect that, we felt the old red square didn't quite speak to who we are anymore, so we've decided to tweak our look. Think of it more as an evolution than a revolution. While we'll still be known as RoSPA, and we're still proud to be a royal society, we've chosen a design that's as simple and elegant as the solutions we offer: expert advice, practical guidance, and, above all, open conversation.

We believe that talking can make a genuine difference. By sharing our stories and experiences, we aim to build a nationwide movement that's committed to reducing life-changing accidents. By working with individuals, families, communities and businesses, we’re committed to sharing information that saves lives. And, at the end of the day, whether we're a square, a triangle, or a speech bubble, that's what matters the most.