About us
Who we are
We are an organisation fighting animal suffering. We are part of an international organisation, Anima International, and since 2018, we oppose animal cruelty in the UK. To achieve our goal we use scientific evidence, careful reasoning, and draw upon decades of collective experience. Just in the last few years, we have successfully helped improve the lives of hundreds of millions of farmed animals in the UK.
We are impact-oriented and use a wide array of tools to make the world a better place. Our current toolkit includes:
- Investigations which reveal the reality hidden behind the walls of factory farms
- Negotiations with companies to encourage them to eliminate cruel practices from their policies
- Advocacy to secure legal milestones for animals