Ocean Generation

Who we are

Established in 2009 by film producer Jo Ruxton, we have galvanised a growing wave of change by exposing the threat of plastic pollution to our health and the health of our Ocean. Our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean. Today, as a UNESCO endorsed Ocean NGO, we address the full range of human actions threatening the Ocean with a particular focus on engaging young people.  

- Our vision is a world where the Ocean is freed from human threats within a generation.   

- Our mission is to empower a global inclusive movement to tackle Ocean threats through science and storytelling. 

We aim to foster a sense of agency, leading to tangible behavioural changes and a desire for collective action. This approach, combined with the increasingly global reach and impact of our programmes, provides an attractive based from which to build a funding proposition for each group of supporters.