Kinly

Who we are

Kinly is a social impact service with a clear mission to help older people live independently for longer. We know that old age is expensive and difficult for individuals and their families. Millions of pensioners face major barriers accessing the support they need; whether due to disability, low income, lack of internet or lack of family. We are here to help.

Kinly helps people over-66 to understand what benefits and allowances they are eligible for, and then helps fill-out the various complex forms/applications for them. By unlocking funds for people in need, we help people to afford the support that they need (e.g., carers, physios, taxis, heating).

The business is based in London, but we have agents based remotely all around the UK, helping to make the service accessible to everyone.

Our culture and values

We are a dedicated team of individuals that knows how difficult ageing can be. We have cared for – and lost – beloved older relatives. We have worked with charities and healthcare professionals all around the UK. Your mission is our mission.

Our mission: helping older people live independently for longer

Core values: “access for all”, trust and championing older people

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There are 12 million people over 65 years old in the UK today, and our population is ageing substantially. By 2050, this number will be almost 20 million.

We celebrate people living longer, but there is still very limited support for people as they age.

Our goal is to help older people to be independent for longer, with real agency in their lives. This starts with ensuring that people are more financially secure.

Around 3.3 million older people live alone, and families are often busy or living away. Cost of living pressures have eroded the value of State Pensions. Care costs can be exceptionally expensive for families and the lifetime care cap of £86,000 (due to start in October 2025) has now been cancelled.

We believe that older people should be heard and not forgotten; are major contributors to society not a burden; are active members of our future not to be left behind by modern technology.

We are here to champion older people and make things easier as they age.