Institute of Imagination

Who we are

We believe imagination is the super-power of the 21st Century. We design and deliver creative learning programmes and experiences across the arts, sciences and digital technologies. We do this using our unique 7 step circular method called ‘The iOi Experience’ combined with our blended learning approach using physical and digital workshops as well as imagination tools and products. These empower children today to believe they can build a just, fair and sustainable world tomorrow.

Since the iOi was founded over 10 years ago, we’ve achieved real impact for children and families across London, the UK and the world. So far over 100,000 people have participated in our award-winning creative programmes with world-class partners like the British Council, TATE and LEGO. However, there still exists a huge degree of inequality in education, made even more severe in the wake of Covid-19 and we believe imagination, and the iOi, have a huge role to play in redressing that balance in school, in the home, and in our society.