In Kind Direct

Who we are

In Kind Direct is the UK charity distributing consumer goods donated by companies to charitable organisations working in the UK and overseas. Founded in 1996 by HRH The Prince of Wales, we offer a simple solution to connect companies and their products to thousands of charities, community groups, foodbanks and schools supporting our communities. Together we make a difference to 174,000 people each week.

So far, £297m of products have been donated by 1,250 manufactures and retailers. We've diverted 32,725 tonnes of stock from going to waste, helping 11,655 charitable organisations.

We empower charities to do more for less and put their local knowledge at the heart of our work.  We make it easy for companies and brands to have a positive social impact with the products they make and sell.