Global Action Plan

Who we are

Global Action Plan (GAP) set out 25 years ago to mobilise people reduce their environmental impact. We enable people to see, believe and act on the big win-win: that what is better for our planet, is better for us. Since then, GAP has been running award-winning behaviour change programmes in the UK and around the globe, with the help of our international network of 19 organisations.

We’re the people behind Clean Air Day, the UK’s biggest air pollution campaign. Tackling air pollution is not only good for the planet but good for our health too.

We’re working with young people on new ideas about wellbeing and consumerism; that what makes them happier will at the same time be better for the planet.

We bring progressive businesses and schoolchildren together to work on ground-breaking projects that develop leaders of future and have a benefit on our environment today.

Through our projects and collaborations, Global Action Plan enables people to see, believe and, crucially, act on the insight that what is good for us is good for the planet.