FrameWorks UK

Who we are

We’re a not-for-profit communications research organisation, and we work with charities, foundations and other mission-driven organisations, to communicate about social issues in ways that will create change.

Our research reveals how people understand social issues – the mindsets or ‘mental shortcuts’ which guide their thinking. It tells us not just what they think, but why they think it. And we use this evidence to develop and test strategic communications to help create change.

We support our partners to make sure they can use our evidence-based recommendations to shape the public conversation – by developing practical tips and guidance, running interactive workshops, and more. We know that when we change the story, we can change the world.

Our culture and values

Everything we do comes down to evidence, collaboration and practical solutions. We mostly focus on issues concerning children and families, and the social drivers of health and wealth. But our work has also covered issues such as criminal justice reform and climate action.

We’re experts in framing theory and practice, with a range of experience spanning communications strategy – from policy to creative application

Our Values

Impact: We create change. We collaborate to achieve social justice – the more equitable distribution of resources and the full inclusion of all people.

Evidence: We use robust evidence to solve problems and innovate to make this evidence accessible.

Inclusion: We involve people with direct experience of social issues and are responsive to the needs of our partners.