Black Unity Ride

Who we are

Black Unity Bike Ride (BUBR) launched in 2020 and focuses on inspiring Black communities to lead active lives via cycling. In four years we have executed 40+ wellbeing activations, engaged 10,000 registered participants, delivered social impact on an international level and secured media coverage in outlets including Men’s Health, Conde Nast Traveller, The Guardian, Daily Mail and Sky. In the last four years we have completed our ‘proof of concept’ phase and developed an entity that has a 3,000+ mailing list, a 7,000+ following on Instagram and multi-year partnerships with Sport England, London Marathon Events, Sky and Rapha. Moving forward BUBR aims to streamline and focus on where we have the greatest impact, value-add and likelihood of sustainability.

BUBR registered as an independent charity on 29th April 2024. From nothing, we have established a unique, organic and authentic brand that is trusted, valued and admired by a growing community of stakeholders. We have built a reputation of high-quality execution, empowerment and inclusivity.

Our culture and values

Unity: Building a strong, connected community through shared experiences.

Empowerment: Inspiring and supporting people to achieve wellness goals.

Love: Fostering a community culture of compassion, respect, joy and support.