Bite Back 2030

Who we are

We’re surrounded by junk food. From the moment we're born, every second of every day, children are being targeted. Giant companies manipulate them with colourful, cuddly, clever marketing, deceive them with packaging claims and pump products at them that are full of junk. It's become the cultural wallpaper. Now, it risks endangering the health of a generation.

In the UK, nearly a third of children aged 2-15 face a higher risk of food-related ill health in their futures. The good news is, it's preventable. And we're biting back.

Bite Back is a youth activist movement challenging a food system that's been set up to fool us all by:

1) Calling out the manipulation of the junk food giants.

2) Demanding higher standards from food marketing and from everyday food itself.

3) Mobilising and equipping young people in the fight for better food.

We do all this so we can bite back against a global epidemic of food-related ill health.

Our culture and values

We live and breathe our values – real, respectful, fresh, resilient and energetic – they are part of our everyday working environment and we reflect on them amongst staff and our young people.

Equality, diversity and inclusion policy

At Bite Back 2023 we are committed to promoting equality and preventing discrimination at work. We strive to create an inclusive environment where everyone feels respected and valued. We celebrate diversity and difference, and as an organisation aim to offer everyone an opportunity to offer their best work and develop to their full potential.