Marketing Manager

Spiral Skills envisions an inclusive society where every young person has the opportunity to develop their talents, connect with meaningful opportunities, and feel empowered to make a lasting impact in their communities.

Our mission is to inspire excitement about the future, motivate young people to achieve their dreams and equip them with the essential skills for success. At Spiral Skills, we are honoured to work with 1000 extraordinary young people a year. These 14 -25-year-olds often come from communities impacted by socio-economic disparities and lack the support systems and access to opportunities essential for success. With diverse learning styles and needs or English as their second language, they face complex challenges that often lead to isolation or educational exclusion. We believe society is missing out on a wealth of untapped potential among these young trailblazers.

Our services are designed to enhance young people’s skills, attitudes, and aspirations, supporting them at every stage of their journey to employment. Our innovative three-tiered employability programmes, delivered in partnership with pupil referral units, schools, and colleges, provide tailored support to meet the specific needs of each young person. We host immersive industry events and our annual Futures Festivals to connect young people with inspiring career opportunities. Additionally, our personalized employability mentoring services offer dedicated guidance and support for Lambeth residents aged 16-30, helping them navigate challenges and achieve their goals. We collaborate with educators and employers to build a brighter future where all young people can achieve their full potential.

ABOUT THE ROLE

As our marketing manager, you will have an exciting opportunity to celebrate our youth community, showcase the impact of our services, and highlight the importance of youth work. You will work closely with our Co-Founder and CMO to evolve our marketing and communications strategy, collaborate with our exciting network of youth workers to capture our activities and outcomes for young people and be responsible for line managing our Social Media Manager to advocate for youth work and elevate young voices.

RESPONSIBILITIES

This is an exciting opportunity for someone who values creativity, communication, and collaboration. As our Marketing Manager you will be responsible for:

• Developing and implementing our digital marketing and content strategies
• Developing our website, SEO and online presence
• Capturing and communicating our news, activities and impact across our service streams
• Showcasing employment and training opportunities to our alumni network
• Conducting interviews and producing case studies in line with qualitative contractual requirements
• Delivering recruitment campaigns to reach young participants for our programmes, events and mentoring services
• Documenting workshops, programmes and events
• Working collaboratively with our delivery teams to collate qualitative data in the form of photos, videos and surveys
• Developing leads processes to grow our network of young people, opportunity providers, volunteers and donors.
• Develop systems to improve tracking of referrals into employment via our website and newsletter campaigns.
• Co-producing new resources for our workshops in collaboration with the delivery and mentoring teams
• Communicating news and updates to Spiral's key stakeholders quarterly
• Showcasing employment, training and further education opportunities to our youth network
• Producing analytics reports, monitoring and reviewing performance across our digital landscape
• Promoting and coordinating events and annual career fairs

KEY SKILLS AND EXPERIENCE NEEDED

This is a varied role suitable for candidates with a minimum of 2 years' experience in a Marketing Manager position, preferably at a not-for-profit, charitable organisation or an organisation with an education-to-employment focus. This role requires confident communication, consistent content production and collaboration with our exciting team. Prior Line Management experience is also required to lead the development and training of our Social Media Manager supported by our CMO.

• Digital marketing and content strategy implementation
• Experience with salesforce or like-for-like CRM systems
• Design skills using tools such as Canva and the ability to follow a brand toolkit
• Content production, copywriting and video editing skills
• Website maintenance and development on Squarespace
• Delivering recruitment and promotion campaigns
• Ability to work in fast-paced environments, delivering high-quality work whilst remaining positive and supportive to colleagues
• Have an understanding of our youth community's demographic, their needs and challenges.
• Ability to communicate and engage a wide variety of stakeholders, from young people to funders
• Experience in conducting interviews and producing case studies
• Research skills and co-ordinating focus groups

EMPLOYEE BENEFITS

Spiral Skills is at an exciting stage in its journey from a start-up to an established 10-year-old social enterprise. Our organisation is growing, and we are converting to a charity to aid our growth and mission further. We value the development and well-being of our team, where all staff can benefit from:

• Enjoy flexible working days and hours
• Access to training and personal development budgets to an annual value of £300 per staff member
• Access to health and wellbeing budgets to an annual value of £360 per staff member
• Weekly tea and cake Wednesdays and socials
• 25 days annual leave, plus bank holidays and an additional two week Christmas period break
• Paid 3-month sabbatical policy after four years of continuous service

DIVERSITY & INCLUSION

We are committed to fostering a diverse and inclusive workplace. We welcome applications from individuals within underrepresented communities, including but not limited to:

• People from low socio-economic backgrounds
• People of colour, including Black, Asian, and global majority individuals
• Neurodiverse individuals
• Members of the LGBTQIA+ community

Your unique experiences and perspectives are valued and integral to our mission.