Digital Marketing Performance Analyst

Are you interested in playing a major role in supporting people internationally who are in need of emergency support? That’s why we are supporting an organisation who focus their work around supporting women and young people with the recruitment of a Digital Marketing Performance Analyst.
 
This is a permanent role on a part-time basis (24.5 hours a week) and the salary is £33,517.39 (£47,882.00 FTE). This is a hybrid role, with travel to the office in either London or Birmingham.
 
In this Digital Marketing Performance Analyst role, you will report to the Deputy Director of Digital and help to increase reach, engagement and conversion across digital channels through monitoring and analysis of user data. You will manage tracking and tagging across websites platforms. You will enhance digital marketing results by building audience insights and implementing technical functionality required. You will provide regular and timely reports on digital performance. You will provide strategic direction around online privacy and marketing consent.
 
You will have advanced experience of website analysis including using Google Analytics GA4. You will have knowledge of JavaScript, HTML, CSS.  You will have experience of using Power BI and/or Google Looker (Data Studio), and experience of data visualisation. You will have advanced experience of using SEO tools and techniques and knowledge of social media analytics. You will have experience of using keyword research tools, including Google Trends and Keyword Planner. 
 
You will have experience of delivering actionable insights to increase rates of optimisation, conversion and engagement. You will have an understanding of conversion rate optimisation, including A/B and multivariate testing. You will also have a strong understanding of ecommerce, digital marketing, including Google Ads and PPC advertising.
 
As a specialist Recruitment Practice, we are committed to building inclusive and diverse organisations, and welcome applications from all sections of the community. We invest in your journey as a candidate and are committed to supporting you in your application.

This is a fast-moving process, and applications will be sent across on a rolling basis, please apply using your CV to avoid disappointment.