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Page 4 of 45
London, Greater London (Hybrid)
£40,326 per year
Full-time
Permanent

Using Anonymous Recruitment

This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.

Job description

The role leads the delivery of our social media strategy and supports our Creative Content Lead to deliver Drinkaware’s multimedia content strategy. Drinkaware is the UK’s leading alcohol charity with a vision of ‘Working together to reduce alcohol harm across the UK’. We use our expertise to give government, industry, communities and individuals the knowledge and support to make informed decisions about alcohol and how to reduce the harm it can cause. We deliver public-facing campaigns and digital services, information and guidance, evidence-led advice to governments and industry, and independent research, consumer insight and evaluation.

About the role

The role leads the delivery of our social media strategy and supports our Creative Content Lead to deliver Drinkaware’s multimedia content strategy. The role is key in ensuring that the public can make conscious, informed choices about alcohol and can find help if they need it. The key focus of this role will be developing and growing our social media channels (Facebook, Instagram, X and LinkedIn). It will suit a creative, thoughtful digital producer who is able to successfully adapt difficult and nuanced messages for our key audience groups. Outside of social media, this role will be responsible for producing new multimedia content for other channels and making sure that existing digital content is up to date, accurate and engaging, to promote our brand and information through social and digital channels and to protect us from repetitional damage.  

Main Duties and Responsibilities

  • Lead Social Media
  • Manage, develop and grow Drinkaware’s social media channels, including community management and maximising engagement across channels
  • Plan, develop and schedule social media content in line with our content planning cycle
  • Proactively develop new content ideas that amplify activity happening across the company and tap into relevant conversations (e.g. Alcohol Awareness Week).
  • Monitor social channels for reactive engagement opportunities and to flag any reputational risks emerging on socials
  • Work with Creative Content Lead to develop the Drinkaware social media strategy and plan, including KPIs, ensuring it meets our content strategy objectives
  • Proactively stay ahead of social media trends and ensure our channels are affectively developed and maintained
  • Develop and manage a small group of influencers to support the work of Drinkaware
  • Build relationships with specific audiences through community management across channels, which includes finding advocates/case studies for Drinkaware

Content creation

  • Create content for our social media channels
  • Confident planning in video content into social plans to garner maximum engagement
  • Experienced in filming content and editing into engaging and informative content which conveys the key message in an accessible way
  • Familiar with different files and formats/dimensions across social channels
  • Commission and manage agencies to produce digital content as required, including animations, photography and video

Contribute

  • Work closely with the Creative Content Lead to support the creation of website content and email marketing, ensuring this feeds directly into the overarching content strategy. 
  • Ensure the website content is accurate and up to date
  • Constantly work to improve the website for our audience (users)
  • Working with the Digital team to make changes to the website based on data, audience (UX) and expert research to improve accessibility, search engine optimisation (SEO) and the connection our audiences.  

Tone of voice

  • Become expert in the Drinkaware Tone of voice, so you can advise others and spot errors
  • Support the Creative Content Lead in embedding the Tone of voice across Drinkaware

About you

  • Substantial experience in a social media delivery role
  • Knowledge and understanding of social media and how to optimise each channel
  • A track record of creating and delivering content across a range of channels, including Twitter, Facebook, Instagram and LinkedIn
  • Experience of advocating

Essential Criteria / Key Skills

  • Excellent writing skills
  • A keen eye for detail and strong proof-reading skills
  • Experience using CMS platforms
  • Good understanding of brand and tone of voice and the opportunities and risks posed by them
  • Experience of managing social media accounts
  • Experience of adapting content for different audiences and channels
  • Experience of creating content for social media
  • High level of content creation skills using Adobe programmes and Canva
  • Highly organised, being able to keep track of several different pieces of work at one time.
  • Video editing skills
  • Confidence working individually and as part of a team

Desirable Criteria

  • Experience of managing complex sign off processes
  • Experience of or interest in the charity sector
  • Experience of developing animations, infographics and engaging visuals

Working with us: 

Our Drinkaware staff team is friendly, professional and inclusive. We care about what we do and how we work together and bring our values to life. Drinkaware invests in staff development through regular one to one meetings, a generous individual training budget, teatime tutorials and staff awaydays, and an annual learning and wellbeing grant. Drinkaware’s current benefits include: 

  • Competitive salaries  
  • 30 days leave (plus Bank Holidays)  
  • Bupa Healthcare Plan 
  • Matched company pension scheme  
  • Life assurance cover  
  • Company sick pay  
  • Training and development opportunities 
  • Learning & wellbeing grant 
  • Employee assistance programme  
  • Season ticket loan 
  • Perks and discount platform  

Hybrid Working Model 

At Drinkaware we currently operate a hybrid model with colleagues working a minimum of two days per week in our Moorgate office and the remainder remotely. 

To apply  

Please submit your CV along with a brief supporting statement of no more than 500 words, telling us why you want to work with us, what you bring to the role, and how you meet the skill and capability criteria listed in the job description. 

For further information please refer to the job description and our applicant privacy policy and read more about Drinkaware on our website.

Drinkaware reserves the right to assess candidates as they apply and arrange interviews ahead of the published closing date, so early application is recommended. Interviews may be carried out on Teams or in person at our Moorgate offices.  

Closing date: Monday 16 September 2023

Preliminary interviews (virtual): w/c 23 September 2024
Second interviews (at our Moorgate offices): w/c 30 September 2024

Drinkaware is committed to equality and diversity and welcomes applications from all backgrounds and sections of the community.

Application resources
Posted by
The Drinkaware Trust View profile Company size Size: 11 - 20
Posted on: 29 August 2024
Closing date: 16 September 2024 at 12:00
Tags: Advice / Information,Communications,Marketing,Digital,Content Writing / Copywriting,Public Relations,Social Media,Video / Film

The client requests no contact from agencies or media sales.